Education
Doctor of Philosophy in Business Administration,
(December 1991), University of Alabama, Tuscaloosa,
Alabama.
Major in Marketing with minors in Statistics and Research Methods.
Master
of Business Administration, (August 1984), Middle Tennessee State
University, Murfreesboro,
Tennessee.
Bachelor of Arts in Economics, (April 1979), Mumbai (Bombay)
University, Mumbai
India.
Academic Experience
July
2005 - Present: Chairman of the
Marketing and Real Estate Department and Professor of
Marketing, University of West
Georgia,
Carrollton, Georgia.
July
2003 - June 2005: Interim Chairman of the
Marketing and Real Estate Department and Professor of
Marketing, University of
West Georgia,
Carrollton, Georgia.
August 2002 - June 2003: Professor of Marketing, University of West Georgia, Carrollton, Georgia.
August
1995 - July 2002: Associate Professor of
Marketing, University of West Georgia, Carrollton,
Georgia.
September 1988 - August 1995: Assistant
Professor of Marketing, University of West Georgia,
Carrollton, Georgia.
September 1987 - August 1988: Assistant
Professor of Marketing, University of West Alabama, Livingston,
Alabama.
May 1986 - August 1987: Adjunct Faculty,
Department of Advertising, University of Alabama, Tuscaloosa,
Alabama.
January 1984 - August 1987: Graduate Teaching
Assistant, Department of Marketing, University of
Alabama, Tuscaloosa, Alabama.
January 1982 - August 1984: Graduate Research
Assistant, Department of Marketing, Middle Tennessee
State University, Murfreesboro, Tennessee.
Publications and Presentations
Journal Articles
<> "Online Purchase Behavior of College Students" The International Journal of Business Disciplines. Volume 15,
"College Students and Internet Service Providers: An Exploratory Study"
The International Journal
of Business
Disciplines, Volume 12, No. 2,
Fall/Winter 2002.
"Early Puberty In African-American Girls: Nutrition Past and Present".
Adolesence. Spring 2002.
"Family Role Orientations and Gender Differences in Teenager Influence
on Family Purchase Decisions". The
International Journal of
Business Disciplines, Volume 11, No.
3, Summer
2001.
"Influence of the African-American Teenager
on Family Purchase
Decisions". The International Journal of Business Disciplines, Vol. 9, No. 1, 1999.
"Supplier Integration: Impact of Sole Sourcing, Multiple Sourcing, and
Vertical
Integration on Firm Profitability"
Co-authors Suresh Prabhu and Narendar Ramarapu. International Journal of Materials and Product
Technology,
Vol.
12, No. 4-6, 1997.
"Consumer Shopping Behavior in Malls with Large-Scale Entertainment
Centers" Co-author Joel Haynes.
Mid-Atlantic Journal
of Business. Fall 1997.
"The Effects of Hispanic Ethnic Identification on Teenager Influence in
Purchase Decisions: An Exploratory Study"
Co-authors Medha Talpade and Suresh Prabhu. B>Quest: A Journal of Applied Business Research, May 1997.
"Does Entertainment Draw Shoppers? The Effects of Entertainment Centers
on Shopping Behavior in Malls" Co-author
Joel B. Haynes. Journal of Shopping
Center Research. Vol. 3, 2,
Fall/Winter 1996.
"Teenager Influence on Family Purchases: Conceptualization, and
Development of a
Multi-item Scale" Co-author
Medha Talpade. Journal of
Marketing Theory and Practice. Fall
1995.
"Adolescent Influence in Family Decision Making: A Replication with
Extension" Co-author Sharon Beatty. Journal
of
Consumer Research, Sep. 1994.
"Teenager Influence on Grocery Purchases: Conceptualization and
Empirical Analyses" Co-authors Sharon Beatty and
Medha Talpade. Published in the Journal
of Food Products Marketing, Vol. 1, 4,
1993.
Publications in Conference Proceedings
“The
Influence of Hispanic Teenagers on Purchase Decisions: Cross-Cultural
And
Gender Issues” Abstract Published in the
Proceedings of the
Association of Marketing
Theory and Practice Conference,
“On-line Purchase Behavior of
College Students” Abstract Published in the
Proceedings of the Association of
Marketing
Theory
and Practice Conference,
"College
Students and
Internet Service Providers: An Exploratory Study" Abstract published in
the proceedings of the
International Conference on Industry, Engineering, and Management
Systems, Cocao Beach, Florida, April
2001.
"Family Role Orientations and
Gender Differences in Teenager Influence on Family Purchase Decisions"
Abstract
Published in the Proceedings of the Association
of Marketing Theory and Practice Conference, Jekyll Island,
Georgia,
March 2001.
"A Literature Review and Discussion of
Issues in the Marketing
of High-Tech Products". Published in the Proceedings of
the International
Conference on Industry, Engineering, and
Management Systems,Cocao Beach,
Florida,
March 2000.
"Attitudes Towards Money and Money Ethic in the African-American
Population: Literature Review and Research
Propositions". Published in the Proceedings of the Association of Marketing theory and Practice
Conference,
Hilton Head, South Carolina, April 2000.
"Attitudes Towards Money and Money Ethic in the African-American
Population." Abstract published in the
proceedings of the American Society of
Business and Behavioral Sciences Conference, Las Vegas, Nevada,
1999.
"Testing the Evolutionary Theory of Mate Selection: Same Sex
Mate Selection Via Personal Advertisements" Published
in the proceedings of the American
Society of Business and Behavioral Sciences Conference, Las Vegas,
Nevada, 1999.
"Influence of the African-American Teenager on Family Purchase
Decisions: Literature Review and Research
Propositions," Published in the Proceedings of the Association of Marketing Theory and Practice
Conference,
Jacksonville, Florida, 1999.
"A
Framework for Supplier Integration in Supply Chain Management"
Co-authors Suresh
Prabhu and Narendar
Ramarapu. Published in the proceeding of the Western Decision Sciences Institute Conference,
Reno Nevada,
1998.
"Effects
of Hispanic Ethnic Identification on Teenager Influence in Family
Purchase Decisions" Co-author Medha Talpade.
Published in the proceedings of the
Association
of Marketing Theory and Practice Conference, Savanah,
March.
'95.
"Teenager Influence on Grocery
Purchases: Conceptualization and
Research Directions" Co-authors Medha Talpade and
Sharon Beatty. Published in the proceedings of the Atlantic Marketing Association Conference, Orlando, Oct. '93.
"Teenager Influence on Family Purchases: Conceptualization, Development
of a Multi-item Scale, and Research
Directions" Co-authors Medha Talpade and Sharon Beatty. Published in
the proceedings of the Southern
Marketing
Association Conference, Atlanta, Nov.
'93.
"Values in Advertising" Co-Author Dr. Sharon Beatty. Published in the
Proceedings of The American Marketing
Association Winter Educators Conference.
St.Petersburg, Fl, February 1989.
“The
Influence of Hispanic Teenagers on Purchase Decisions: Cross-Cultural
And
Gender Issues” Presented at the
Association of Marketing
Theory and Practice Conference,
"Family Role Orientations and
Gender Differences in Teenager Influence on Family Purchase Decisions"
Presented at the
Association of Marketing Theory and Practice Conference, Jekyll Island, Georgia, March 2001.
"College Students and
Internet Service Providers: An Exploratory Study"Presented at
the International Conference on
Industry,
Engineering, and Management Systems,
Cocao Beach, Florida, April 2001.
"Attitudes Towards Money and Money Ethic In the African American
Population: Literature Review and Research
Propositions." Presented at the
Association of Marketing Theory and Practice Conference, Hilton Head, South
Carolina,
2000.
"A Literature Review and Discussion of Issues in the Marketing
of High-Tech Products". Presented at the International
Conference on Industry, Engineering, and Management Systems, Cocao Beach, Florida, March 2000.
"Attitudes Towards Money and Money Ethic in the
African-American
Population" Presented at the American
Society
of
Business and Behavioral Sciences Conference, Las Vegas, Nevada, 1999.
"Testing the Evolutionary Theory of Mate Selection: Same Sex
Mate Selection Via Personal Advertisements" Presented at
the American Society of Business and Behavioral Sciences
Conference, Las Vegas, Nevada, 1999.
"Influence of the African-American Teenager
on Family Purchase
Decisions: Literature Review and Research
Propositions,"
Presented at the Association of
Marketing
Theory and Practice Conference,
Jacksonville, Florida, 1999.
"A Framework
for
Supplier Integration in Supply Chain Management" Co-authors Suresh
Prabhu
and Narendar
Ramarapu.
Presented at the Western Decision
Sciences Institute Conference, Reno
Nevada, 1998.
"Effects of
Hispanic Ethnic Identification on Teenager Influence in Family Purchase
Decisions" Co-author Medha Talpade.
Presented at
the Association of Marketing Theory
and Practice Conference, Savanah,
March. '95.
"Scanning Behavior as
a function of Gender: Changing Sex Roles?" Co-Author Medha Talpade.
Presented at the
Southeastern Psychological Association Conference,
Savanah, March '95.
"Teenager
Influence on Grocery Purchases: Conceptualization and Research
Directions" Co-authors Medha Talpade and
Sharon
Beatty. Presented at the Atlantic
Marketing Association Conference,
Orlando, Oct. '93.
"Teenager
Influence on Family Purchases: Conceptualization, Development of a
Multi-item Scale, and Research
Directions"
Co-authors Medha Talpade and Sharon Beatty. Presented at the Southern Marketing Association
Conference, Atlanta, Nov. 1993.
"The Influence
Process: An Integrated View" Co-authors Medha Talpade and Ronald
Rogers. Presented at the
Southeastern Psychological Association Conference, March '93.
"Personality
and
Influence: Effects of Self-Monitoring and Situational Influences on the
use
of Influence Tactics"
Co-authors
Medha Talpade and Debra McCallum. Presented at the Southeastern Psychological Association
Conference,
March '93.
"Teenager Influence
on
Family Purchasing Behavior: Theoretical Foundations" Co-Author Dr.
Sharon
Beatty. Paper
presented at The
European Marketing Association Conference,Geneva, Switzerland, March 1987.
"Values in
Advertising" Co-Author Dr. Sharon Beatty. Presented at The American Marketing Association Winter
Educators
Conference.St.Petersburg, Fl,
February 1989.
"Involvement and Values: The
Missing Link" Co-Authors Dr. Sharon Beatty
and Dr. Lynn R. Kahle. Presented at a
special session on consumer involvement at the Association of Consumer Research Conference, Honolulu, Hawai,
March 1989.
"Values in Advertising" Co-Author Dr. Sharon Beatty. Presented at a
special session on consumer values at the
Southern Marketing Association Conference, Atlanta, GA November 1988.
PROFESSIONAL AFFILIATIONS
American Marketing Association
Alpha Mu Alpha, National Marketing Honorary
Beta Gamma Sigma, National Business Honorary
Society for Marketing Advances (formerly
Southern Marketing Association)