Leadership and Applied Instruction
  • David L. Dugan Scholarship Fund

Sport Management

Bachelor of Science in Sport Management
At a Glance

Students in the Sport Management program have the opportunity to study in an action-oriented curriculum designed to meet the needs of the increasingly competitive sport industry.  Faculty are committed to providing students with market-driven instruction seeking to holistically develop students with the knowledge bases, skills and competencies employers require.

Why should I choose UWG's Sport Management program?
    • The curriculum is designed to prepare students to make an immediate impact in managerial positions within the sport industry.
    • All faculty members have extensive backgrounds and experience in the sport industry and continually seek to foster strong ties between the academic program and sport-related employers.
    • The program is well networked within the growing sport industry in the greater Atlanta area.
    • Faculty and curriculum meet NASSM guidelines.
    • Numerous opportunities for extended learning are provided through the Sports Management Society, guest speakers, facility tours, and trips to conferences.

Are there any special opportunities available?
    • Students interact with practicing professionals through a unique Speaker Series and symposia addressing issues and trends in the field.
    • Experiential learning projects throughout the program provide a variety of field-based experiences.
    • A full-time internship allows students to apply concepts learned in the classes to real world organizational challenges and fosters networking with industry professionals.
    • Individual work with faculty members enables in-depth exploration of topics of interest.
    • Individual or group work with faculty members leads to conference and workshop presentations.
    • Internship and professional experiences are available on campus through the Campus Center and new Athletic complex. 
What can I do after graduation, graduate school and job-wise?


  • Graduates of the program are well prepared to compete for entry-level managerial positions in:
    • Intercollegiate athletics 
    • Professional sport organizations
    • Governing agencies
    • Golf courses
    • Health and fitness facilities
    • Sport marketing firms
  • Students are encouraged to pursue graduate education that provides additional professional experiences and opportunities to network. Recommended education options include:
    • M.S. in Sport Management
    • M.B.A. with an emphasis on Sport Management
    • J.D. (law degree)
What kind of student organizations, clubs or honorary societies can I join?
  • The Sport Management Society, a nationally-affiliated student organization
  • Active intramural program provided through new Campus Center
  • Variety of recreation-oriented student organizations including judo club, lacrosse club, dance teams, and ultimate Frisbee organization
  • Full range of student organizations providing leadership, service, cultural, and religious opportunities
  • Full slate of honorary societies 
What kind of facilities and equipment will be made available to me?
  • Our campus boasts numerous new facilities used by sport management majors.
    • New Coliseum houses the Department offices, main classrooms, computer lab, and instructional arena
    • Sport management classes conducted in lecture hall with stadium seating and multi-media classrooms located in Coliseum
    • Practice and instructional fields for softball, soccer, ultimate, and other outdoor sports and activities
    • Practice fields for golf and access to a local golf course
    • New Campus Center includes 205 pieces of strength and cardiovascular equipment, indoor track, climbing walls, aerobics rooms, basketball courts, and gaming areas
    • New Athletic Complex includes 9,000-seat football stadium, 750-seat soccer stadium, varsity softball field, two football practice fields, an administrative field house, and a women's sports field house 
Does the faculty specialize in certain areas?

  • Our faculty members have established national reputations in:
    • Social issues related to sport
    • Economics of sport
    • Women in coaching and athletic administration
    • Organizational behavior
    • Marketing
    • Revenue generation
    • Brand equity development
    • Legal aspects of sport operations