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UWG Department of Marketing and Real Estate

Marketing focuses on the logistics of consumer behavior. You will learn how to apply behavioral principles to customer satisfaction, market planning, and distribution of product. This program will prepare you for work is many fields such as advertising, business administration, public relations, personnel management. This program will provide you with a high quality liberal arts based educational foundation to either secure entry level junior staff positions in local, regional, or national organizations or to continue studies at the master's level.

Possible Careers
Account Representative, Marketing Planner, Advertising Executive, Market Representative, Brand Manager, Market Researcher, Buyer, Merchandising Manager, Comparison Shopper, Packaging Specialist, Consumer Affairs Specialist, Product Manager, Customer Service Manager, Promotions Director, Direct Mail Specialist, Public Relations Manager, Distribution Manager, Research Analyst, District Sales Manager, Retail Manager, Franchise Specialist, Sales Agent, International Marketer Telemarketing Representative, Internet Marketing Specialist, Wholesale Salesperson, Inventory Control Specialist

Degree Options
Bachelor of Business Administration with a major in Marketing

For More Information
American Marketing Association
The Marketing Virtual Library