COMM 3355 Media Programming and Management 3/0/3

Prerequisite: ENGL 1102 with a minimum grade of C and COMM 1154 with a minimum grade of C and COMM 3350

Expounds upon principles discussed in COMM 3350 - Telecommunications and Electronic Media Industries, and offers an in-depth examination of the historical, legal, and professional practices involved in programming and managing the electronic media. Emphasis will focus on the processes of selecting, scheduling, promoting, and evaluating programming for commercial radio and television networks and stations, cable television, public radio and television, and online. Moreover, management issues and programming terminology, strategies, and economics will be discussed.