MKTG 4831 Business-to-Business Marketing 3/0/3

Prerequisite: MKTG 3803 or MKT 303 and ( GPA2 2.00 and COBM 1 )

A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.