MKTG 4870 Marketing Management 3/0/3

Prerequisite: MKTG 4864 and MKTG 3803 and ( MKTG 3808 or MKTG 4808 )

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.