ART 3401 Graphic Design I: Typography 0/6/3
Prerequisite: ( ART 1006 with a minimum grade of C or ART 1101 with a minimum grade of C ) and ( ART 1009 with a minimum grade of C or ART 1102 with a minimum grade of C ) and ART 1007 with a minimum grade of C and ART 1008 with a minimum grade of C and ART 2201 with a minimum grade of C and ART 2202 with a minimum grade of C
This course is an introduction to communication design with a strong emphasis on typography, developing a fundamental understanding of its structure, history, technology and application of principles of lettering. Through assignments that address the functional and experimental aspects of typography, students explore form and meaning in typographic design. Typographic syntax, concept development and visual hierarchies are stressed. Basic computer skills required for further study in graphic design will also be covered where students learn to manage logical professional work flow through the use of Adobe illustrator, InDesign and Photoshop. Design history research as it relates to each topic is incorporated.