COMM 4444 Public Relations Campaigns 3/0/3
Prerequisite: COMM 3313
As the capstone course of the public relations sequence, Public Relations Campaigns employs knowledge and skills learned in previous public relations courses in the planning, execution, and evaluation of a client campaign. The lecture/discussion part of the course examines the public relations campaign process with an emphasis on moving through the process in a complete and professional manner. The practicum part of the course requires students to work in teams to design, implement, and evaluate a public relations campaign for a client. This class provides students the opportunity to gain a positive client evaluation and a quality product to use in their portfolios.