COMM 4414 Public Relations Management 3/0/3

Prerequisite: COMM 3313 and COMM 1154 with a minimum grade of C and ENGL 1102 with a minimum grade of C

Public Relations Management provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective communication within an organization and with its stakeholders. Topics include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing communication plans.