MKTG 3808 Business Research 3/0/3

Prerequisite: CISM 2201 and ( ECON 3402 or MATH 2063 )

This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.