John Moore - Branding Expert and Marketing Mastermind From Starbucks and Whole Foods

Tuesday, September 30, 2014


John Moore is a true marketing expert. Intimately involved with Starbucks' epic growth to a global iconic brand, Moore has helped transform the way businesses look at marketing and branding. His first book, Tribal Knowledge, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. Moore continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market.

For years, John Moore led Brand Autopsy, a marketing firm that consulted with businesses aspiring to become a beloved brand. USA Today, Best Buy, Kraft, Little Caesars, Procter & Gamble, Oakley and the Word of Mouth Marketing Association all benefitted from Moore's marketing expertise.

Today, Moore is the Strategy Conductor at Brains on Fire, a boutique marketing agency known for creating word of mouth marketing movements. His newest book, The Passion Conversation: Understanding, Sparking, Sustaining Word of Mouth Marketing, teaches you how to get people to fall in love with your organization or cause.

A believer that passion and an authentic sense of purpose fuel successful brand messages, John Moore brings excitement to audiences, creating new ideas and spurring on business and brand innovation.

"No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business." – John Moore