Marketing

Picture

The Department of Marketing offers a Bachelors of Business Administration (BBA) degree in Marketing.  This degree prepares students for a wide range of careers in Marketing, including Brand/Product Managment; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Program Description

The Department of Marketing offers a Bachelors of Business Administration (BBA) degree in Marketing. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Managment; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Method of Delivery

Accreditation

AACSB

Credit & Transfer

Total semester hours required to earn a degree: 120
Maximum Hours Transferable into program:

Tuition & Fees

For the most up-to-date and accurate cost information, see the Bursar's Office website at http://www.westga.edu/bursar/.

Coursework

COURSEWORK: 

Major Courses:

  • MKTG 4864
  • MKTG 3808
  • MKTG 4870
  • Pick 4 classes (12 hours)
  • MKTG 3801, 3805, 3809, 3810, 3839, 4805, 4831, 4861, 4866, 4808
  • RELE 3705
  • MGNT 4660

Additional information about this program is available in the program brochure. Please refer to the program checklist for a complete summary of all course requirements including core curriculum, electives, required and elective major courses. More information about this is available in the online course catalog.

Major Required:

Strategic Management - MGNT-4660

Description: An integrative approach to the study of the total enterprise from the executive management's point of view--the environment in which it operates, the direction management intends to head, management's strategic plan and the task of implementing and executing the chosen strategy. Must be taken no earlier than one semester before graduation and provided completion of Core Area F business courses and MGNT 3600, MKTG 3803, FINC 3511 and ECON 3402. Must have senior standing.

Principles of Marketing - MKTG-3803

Description: Study of marketing policies and practices in the flow of goods and services to the customer/consumer.

Business Research - MKTG-3808

Description: This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

Consumer Behavior - MKTG-4864

Description: A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.

Marketing Management - MKTG-4870

Description: The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Major Selects:

Art of Selling and Personal Dynamics - MKTG-3801

Description: A basic survey of how ethical selling integrates into modern business. This course emphasizes selling as a profession, development and implementation of sales techniques, managing time, and selling your ideas. Experimental exercises and video feedback techniques are used through out the course.

Real Estate Principles - MKTG-3805

Description: Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.

Advertising Practices - MKTG-3809

Description: The integrative role of advertising in persuasive communication in business and related fields. Includes procedures for organizing, developing, and implementing effective media decisions.

Social Media and Online Marketing - MKTG-3810

Description: This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

Retail Management - MKTG-3839

Description: Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.

Sales Management - MKTG-4805

Description: Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.

Marketing Information Systems and Research - MKTG-4808

Description: The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.

Business-to-Business Marketing - MKTG-4831

Description: A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.

Services Marketing - MKTG-4861

Description: A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.

International Marketing - MKTG-4866

Description: This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Guidelines for Admittance

Specific requirements are associated with the following areas: Freshman   Adult Learners   Transfer   International   Home School   Joint / Dual Enrollment   Transient    Auditor    Post-Baccalaureate Non-Degree Seeking   Readmission

Application Deadlines

Undergraduate Priority Deadlines

Fall Semester - June 1
Spring Semester - November 15
Summer Semester - May 15

Admission Process Checklist

Check your Application Status

Contact

Contact the Office of Admissions for additional information.

 

 

Dates

Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP

Learning Objectives

  • Marketing graduates will understand in detail the practices and principles common to the marketing function
  • Marketing graduates will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.
  • Marketing graduates will be able to conduct research pertinent to marketing issues and problems