How to Read a Proof
When you sign your proof ticket, you are telling the printer that you have checked the work and find it free of errors. Work cannot continue on your job until your proof is returned along with a signed and dated proof ticket. Your proof reading will be more accurate if you read once through the entire proof to check each of the following items. Checking each item in its own separate read-through is especially critical with larger printing jobs. Look through your complete proof one time each to check:
- Borders and Rules - Proper alignment
- Headlines/Titles - Accuracy, spelling, font and placement
- Page numbers - Placement on the page, consecutive numbers, even pages positioned on left side of book, odd pages on right
- Photographs - Image in correct place, cutline matches its photo, image is scaled and cropped properly and faces the proper direction
- Previous corrections - Confirm that corrections noted on previous proofs were made properly
- Text copy - Spelling, grammar, accuracy and continuity
(See Design and Pre-Press.)
Instructions: Write all changes boldly and clearly, directly on the proof. Be very explicit. Use red ink if your proof has black type. Corrections marked in the same color are difficult to see. Any additional notes should be stapled to the appropriate page.
Questions: Inquire about anything that seems wrong. The proof represents the last chance to make corrections quickly, easily and inexpensively.
Costs: Discuss the cost of changes. Extensive alterations made after your initial text is set up may incur additional costs. Changes in the size of your publication, number of pages, type of paper chosen, allocation of ink colors, etc. may result in additional costs if your estimate was based on less expensive production methods or materials.