2011 Annual Report
UNIVERSITY OF WEST GEORGIA
ANNUAL REPORT TEMPLATE (NONACADEMIC)
FY 2011 (July 1, 2010 to June 30, 2011)
PART I:
1) Department chair: Sally Roberts
2) Department chair's email address: sroberts@westga.edu
3) Department's mission statement:
The P&P mission is to provide premium quality printing in the most convenient manner and at the best price for faculty, staff and students of the University of West Georgia.
4) Department's goals for this reporting year.
F11 goals were to facilitate the transition to Auxiliary Services by making substantial progress toward self-sufficiency; to increase student use of Pub and Print services; and to measure and maintain high levels of customer satisfaction.
5) Assessments used to measure progress toward departmental goals:
1) The quarterly budget and revenue reports quantified financial improvements;
2) EDU Print Shop Pro software was used to record production data and measure student use of services;
3) faculty/staff surveys and a student survey measured customer satisfaction.
6) Departmental improvements based on the assessment of the departmental goals listed above:
Progress towards self-sufficiency as measured by Budget Progress and Revenue Reports show that revenue increased by $73,084; expenses decreased by $44,151; for a net improvement of $117,235. Student use of the on-campus facility increased four times the previous year. Survey tallies and written responses verified a satisfaction rate of greater than 99%.
Part II: Departmental Progress Toward The UWG Strategic Plan-
Department's initiatives toward the UWG Strategic Goals addressed this year:
7) Every undergraduate academic program will demonstrate a distinctive blending of liberal arts education, professional competencies, and experiential learning, preparing students to be ethically responsible and civically engaged professionals in the global economy of the 21st century.
By installing a computer in the P&P lobby for students to use in preparing their text and design files, students were encouraged to practice their computer and organizational skills. Receiving files in this way also returned some of the responsibility for project set-up, proofreading, and time management to the students, and it provided experience to the students in working with the professional print staff as well with other students as they collaborated on their assigned classroom projects.
8) Every undergraduate student will be advised to take advantage of one of multiple available learning communities. Learning communities that are available to students will include communities organized by living arrangement, by year in program, by other co-curricular associations - Honors Program, Advanced Academy, Band, Athletics, Debate, or program in the major.
Information about the Learning Communities concept is provided to students by way of a number of printed pieces produced on campus at P&P including the Connection Student Handbook printed for the First Year Experience program (p.21), catalogs, academic profile sheets, and other printed materials.
9) The University will endeavor to increase enrollment in and graduation from graduate programs, including doctoral programs, that have as their mark a practical professional purpose, experiential learning opportunities, and an intellectual program informed by a foundation of liberal education.
Recruitment and marketing materials designed to attract new students are typically produced at P&P. This year the addition of new software allowing personalization of printed pieces was acquired. A number of schools are using personalized printing to draw attention to their programs and resources. UWG now has this capability through P&P.
10) The University will maintain an environment that is safe and conducive to learning.
In addition to having each of P&P's production units address safety issues in their areas, unscheduled inspections by the Rick Management Office contribute to maintaining a safe environment for printing staff and their student assistants, as well as visiting student, faculty and staff customers. Risk Management works closely with P&P to maintain OSHA, fire safety, and other regulatory standards.
11) The University community will provide a balanced variety of cultural, recreational, leisure, and informal education programming opportunities for faculty, staff, and students that enhance the quality of campus life.
The university community often becomes aware of the time, place, and purpose of scheduled cultural, recreational, leisure and educational opportunities through the printing services of the P&P office which produces posters, fliers, and event programs, etc., thereby contributing to the overall effectiveness of these events.
12) All units will strive to improve the compensation and working environment of faculty and staff in order to recruit and retain the best individuals.
Support and assistance provided to faculty and staff by P&P staff supports a positive working environment that contributes to employee retention. P&P also monitors compensation of similar employees via trade organizations and bases pay recommendation upon these studies.
13) The University will endeavor to increase our overall enrollment to 14,500 by the year 2015.
Pub and Print contributes to the enrollment effort in several ways. First, the admissions office's mailings sent to attract students consist of quality materials historically printed by this unit. The low price of printed materials at the in-house facility allows more extensive and complex projects than would be financially possible if purchased on the commercial market. Secondly, retention is key to reaching the enrollment goal, and an important element of retention is promoting a feeling of belonging among students. While marketing new printing services to students, especially by means of personal contact with students and student organizations, P&P has increased student use of the on-campus printing and copying services by a factor of four this year. These contacts with students support the campus-wide effort to ensure that students feel supported and included.
14) With our enrollment growth, West Georgia will remain committed to the following targets of academic quality: student to faculty of 18 to 1; average class size of 29; full-time to part-time faculty ratio of 4.4 to 1.
Pub and Print serves as a resource to faculty by printing course packets, course syllabi, other teaching materials, student class projects, etc. As a valued resource for faculty, this unit contributes to the positive teaching environment on campus, which in turn contributes to faculty retention, one of the elements needed to maintain the small student to faculty ratio.
15) West Georgia will develop several new facilities to improve quality along with meeting capacity demands due to enrollment growth.
The economical services offered by the on-campus printing facility conserve valuable financial resources, freeing available funds for capitol endeavors. In-house printing typically saves one-third to one half the amount that would be paid commercially. In addition to providing economical services, the unit also returned approx. $100,000 to the university in F11. Within the foreseeable future this unit will become a profit center, further contributing to the financial wellbeing of the university.
16) Capital Campaign: The Development Office will prepare for a capital campaign to assist in meeting the long-term needs of the University of West Georgia.
Publications and Printing will stand ready with on-campus printing services to support the capitol campaign. Fast, economical, quality printing will enhance the effectiveness of the fundraising effort.
17) Communication and Marketing: The Office of University Communications and Marketing (UCM) will internally and externally promote the missions and goals of the strategic plan. This will be achieved by aligning the institution's integrated marketing plan (advertising, visual identity standards, web presence, media relations, etc.) with the strategic plan.
UCM and Pub & Print work closely together to support and promote the integrated marketing plan and other projects of the marketing office.
18) Community Relations: The University will engage the local community educationally, culturally and recreationally.
A former unit of University Advancement on campus, Pub and Print works closely with the community, having assisted local schools, the cultural arts program, and county recreation, among others, with various projects.
19) Describe some notable achievements toward selected goal(s) during this academic year.
-Pub and Print increased revenue by offering additional services and attracting a broadened clientele in F11. Revenue approached half a million dollars this year and a contribution of approx. $100,000 was returned to the university. Substantial progress was made towards the goal of becoming a profit center.
-Student use of on-campus printing and copying increased by a factor of four.
-High levels of customer satisfaction were recorded on periodic surveys.
-Print quality was recognized externally as the unit received 16 print excellence awards in state ad national competition.
20) What resources could have helped you achieve or exceed your goals for the year? How would you have used them to facilitate/improve the work of your department?
Establishing a reserve fund through Auxiliary Services would allow a speedier transition to automated pre-press, the next level in printing efficiency. This will be accomplished by replacing film imaging and platemaking equipment with automated Computer-to-Plate technology.
PART III:
73) Please list any changes to the structure of your department (or the substructures within your department) implemented this year.
The department transferred from University Advancement and now reports to the Executive Director of Auxiliary Services. This was accomplished to allow transition from a cost center into a profit center, and it will facilitate the establishment of a reserve fund with P&P revenue to support future equipment upgrades.
75) Please list any additional comments about your department based on this year's work.
Pub and Print is energized and renewed by the transfer to Auxiliary Services. The unit receives strong support for expanding its services, attracting a wider clientele, clearing a profit, and establishing a reserve fund. Also, working closely with University Communications and Marketing allows P&P to assist in implement the new marketing plan and visual identity guidelines that will strengthen the university's image. The new reporting structure under the Division of Business and Finance opens up unlimited possibilities within the university and the USG for providing printing and related services to an expanded customer base.