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4. Federal Requirements

Federal Requirement:

4.6 Recruitment materials and presentations accurately represent the institution's practices and policies. (Recruitment materials)

Statement of Compliance:   In Compliance.

Narrative:

The Office of University Communications and Marketing, the Office of Admissions, and individual colleges and schools are responsible for admissions and student recruitment materials.  All facets of student recruitment are created or approved by these departments.  All course listings and degree requirements that are included in recruitment materials must be approved by the UWG Registrar’s Office. The University of West Georgia is in compliance with the SACS policy on "Distance and Correspondence education" [1]. The University advertising, recruiting, and admissions information adequately and accurately represents the programs, requirements, and services available to students [2].  

Recruitment Materials for Undergraduates

The focus of the University of West Georgia’s Undergraduate Admissions Office [3] is to attract a qualified and diverse student body consistent with the Institution’s mission and goals. Through its interactions with constituents, the Office of Undergraduate Admissions makes every effort to communicate the University’s expectations, programs, and services to prospective students and parents to ensure a successful student-institution fit. Specific care and focus are administered to the development of recruitment materials and practices in order to ensure that both content and accuracy are carefully reviewed and considered, so that each piece reflects appropriate messaging and content.  

The Undergraduate Admissions Office assigns one admissions representative to oversee the design and printing process of all undergraduate admissions publications, as well as the content of the Admission’s Office Information Session Presentation.  In tandem with the Office of University Communications and Marketing, the redesign of new marketing materials for the next recruitment year begins during the preceding spring semester. During the design phase, careful consideration is given to the visual identity and design standards set forth by the University in the Visual Identity and Licensing Guidelines [4]

After the development of "draft" publications, the materials are reviewed by senior admissions staff members including, but not limited to, the Director of Admissions and the Associate Director of Admissions.  Application deadlines, application fees, academic course offerings, and student life offerings within each publication are carefully reviewed to ensure accuracy.  When necessary, academic faculty and staff are consulted to ensure correct departmental and major information.  This same process is used with the deployment of web content on the Admissions website, with all web-related material managed by the Assistant Director of Operations within the Office of Undergraduate Admissions [5].

Additionally, the Affirmative Action and Equal Opportunity Statement and the Americans with Disabilities Act (ADA) Statement are printed on the inside front covers under the heading "Compliance" in the Undergraduate Catalog [6] and the Graduate Catalog [7].

Content Management System

The Office of Undergraduate Admissions offers the PREP (Pre-Registration and Enrollment Preparation) service to incoming and admitted students through Banner (the University database). Throughout the admissions process, this communication tool is used to provide students with important information related to admission status, immunization status, housing assignment, financial aid information, and transfer evaluation decisions  [8], [9]

The report for Comprehensive Standard 3.4.3 provides details on UWG Admission Polices. The report also discusses UWG compliance with the SACS Policy on "Advertising, Student Recruitment, and Representation of Accredited Status" [2].

Recruitment Materials for Graduate Students

As of July 1, 2011 the University moved to a decentralized model for the administration of graduate education. The Graduate School was abolished and individual colleges and schools now directly handle all inquiries and procedures related to their graduate programs. The University of West Georgia awards masters, educational specialist, and doctoral degrees in selected areas. The UWG Graduate Studies website provides details on the programs available, requirements, admission information, etc [10].  

Colleges and schools collaborate with the Office of University Communications and Marketing, Undergraduate Admissions, and the Office of International Services and Programs to effectively promote graduate education at the University of West Georgia by advertising and marketing UWG's programs to the University community and public at large. 

Supporting Documentation: