Jada Marcum

Jada Marcum

Associate Director of Development - College of Education and College of Science & Mathematics

Phone: 678-839-5261 | Fax: 678-839-4114

Email:  jmarcum@westga.edu

Office: Education Center 118

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    Biography

    Experience

    Associate Director of Development
    University of West Georgia
    October 2012 ��" Present (9 months)|Carrollton, GA

    Grants Specialist and Project Manager
    Gateway Community and Technical College
    August 2011 ��" October 2012 (1 year 3 months)
    Tasked with identifying and cultivating a portfolio of corporate and foundation donors in support of $7million Urban Campus project.

    Distribution Channel Manager
    Logic Controls, Inc
    March 2011 ��" May 2011 (3 months)
    (virtual ��" KY home office)

    BlueStar Inc
    August 2010 ��" March 2011 (8 months)
    Product management for point-of-sale solutions. Systematically increased total distribution sales by more than 40% for Logic Controls, Inc., 4% for Toshiba TEC and 17% for MMF by providing value-added marketing, communications and training for said manufacturers.
    Created a strategic plan and coordinated efforts with manufacturer representatives to build and strengthen partnerships with value added resellers by bringing together systems and resource capabilities within the respective channels to achieve the goals of both organizations while reducing overall cost of doing business.

    College of Mount St. Joseph
    Director of Corporate and Donor Relations
    February 2008 ��" September 2009 (1 year 8 months)
    Successfully redesigned strategic corporate and foundation fundraising for the college to include donor relations, community relationships and annual fund giving. Increased donor giving 22% through major gift solicitation.
    Provided expertise to the major gift growth through cultivation and assessing prospects’ interests. Managed a portfolio of major corporate donors. Successfully delivered unique partnerships with the community, corporations and donors to work with and support the college.
    Designed a Corporate Partner program, including a brochure that introduced purpose, giving levels and recognition as well as creation of a website for recognition of corporate donors.
    Chaired the committee to select and implement new development donor software management system. Successful in securing $100,000 grant for initiative. Chaired the team through implementation and delivery of software system. Instituted effective change throughout the advancement services department in support of the advancement division.
    Guided fundraising and donor stewardship with the Athletics department to successfully build donor loyalty and increase donor giving to programs. Successfully delivered corporate and individual sponsors in conjunction with Alumni Relations for scholarship fundraising through existing corporate relations and community building.
    Chaired Special Event Committee for presidential inauguration. Liaised on a weekly basis with committee for the purpose of creating three unique events for the occasion, welcoming more than 500 guests to the college.

    Director of Development
    Brighton Center, Inc
    February 2006 ��" January 2008 (2 years)
    Provided resource development for 36 programs. Provided project management for strategic marketing, public, and media relations activities of the agency. Dramatically increased community and donor awareness of the needs of the agency locally and nationally. Authored all press releases and agency articles, represented the agency to all forms of media as well as designed and compiled information for annual report for donors and board members. Authored a quarterly newsletter for donors and community leaders, circulation 13,000. Supervised the Volunteer, Retired Senior Volunteer Program and Senior Medicare Program, consisting of more than 1300 volunteers and authored the $85,000 grant to secure funding. Developed a synchronized donor base which was used to conduct highly successful annual appeals, planned giving program and event sponsorships. Increased annual giving by 121% for 32 individual programs. Designed and executed the Development Strategic Annual Plan which included comprehensive changes in operations and reporting structures of the Development Department. This change resulted in increased productivity and effectiveness of the department as a primary resource for the agency and its programs. Worked collaboratively with the Board of Directors in fundraising, marketing and awareness campaigns as well as special events. Reinvented three major events into one premier social event resulting in the gross income doubling from the previous year.

    Coordinator University Development
    Northern Kentucky University
    February 2001 ��" February 2006 (5 years 1 month)
    Provided project management for multi-million dollar capital campaign as well as smaller campus initiatives. Conducted training for 30 students and implemented bi-annual phonathon. Worked with Advancement Services division relating to database management, proposal design and development, mailings and special events.

    Education

    Northern Kentucky University
    BA, Organizational Leadership 3.6 GPA
    AA, Liberal Studies/History, 3.7 GPA