Marketing
University Communications and Marketing provides leadership for development and implementation of the UWG Integrated Marketing Plan. We offer a range of marketing services to help campus departments and programs create successful recruitment, fundraising and overall branding materials that advance both departmental and institutional goals while enhancing West Georgia’s image.
Marketing services include:
- Strategic communications and marketing planning
- Assistance with market research analysis, focus groups and surveys
- Campaign development, copywriting and design for print, radio, TV and advertising
- Creative consultation and production support for marketing publications, photography and videos
- Guidance on visual identity requirements, promotion of the university brand/key messages and editorial style
