Marketing
University Communications and Marketing provides leadership for development and implementation of the UWG Integrated Marketing Plan and works with the Department of Publications and Printing to administer the university’s Visual Identity Program. We also coordinate production of major advancement publications, as well as promotional materials for such friend- and fund-raising events as Homecoming and A DAY for West Georgia.
We offer a range of marketing services to help campus departments and programs create successful recruitment, visibility and fund-raising projects that advance both departmental and institutional goals while enhancing West Georgia’s image. Our professional expertise and in-depth knowledge of the university and its branding can help you develop effective, targeted marketing initiatives and compelling, innovative communications.
Marketing services include:
- Strategic communications and marketing planning
- Marketing research analysis and assistance with focus groups and surveys
- Campaign development, copywriting and design for print, radio, TV and outdoor advertising
- Creative consultation and production support for marketing publications and videos
- Usage guidance on the university brand, key messages, editorial style and visual identity
-
Provision of UWG and athletics logos for marketing purposes
