In the increasingly challenging higher ed world, marketing is critical. UWG is a progressive, enlightened and forward-looking university, one that offers greater possibilities, a range of opportunities and the freedom to make your mark.
UCM is responsible for sharing the university’s story. We work to advertise and promote the university as a whole. We also provide a broad range of marketing services to help campus departments and programs create successful and engaging materials. These include recruitment, fundraising and overall branding pieces that advance both departmental and institutional goals while enhancing UWG’s image.
Marketing services include:
- Strategic communications and marketing planning
- Assistance with market research analysis, focus groups and surveys
- Brand communications
- Campaign development, design services and copywriting for print, radio, TV, out of home, viral and online advertising
- Creative consultation and production support for marketing publications, photography and videos
- Guidance on visual identity requirements, promotion of the Go West brand and editorial style