Every website should be a unique representation of your program, department, office or division. However, there are some aspects that must be consistent on each departmental site. These tips will help maximize the user-friendliness of your site.
- Always keep your site current and accurate. Make the content you provide relevant and useful to the visitor.
- Create the shortest possible route to critical information. Generally, if users don’t find what they are looking for in two clicks, they will move on.
- Reserve the top of your page for your most important content.
- Avoid long blocks of text. Instead, use bullets, hyperlinks, etc.
- Group your navigational options into relevant categories.
- Make your links descriptive. They should indicate where the link goes, rather than just “click here.”
- On the web, underlined text means it’s a link. To emphasize a word or phrase, put it in bold. Italicize the titles of publications, films, etc.
- When linking to a non-HTML file (Excel, Word, Acrobat, etc.) include a small icon or identifying text next to the link.
- Never link to an “under construction” page.
- Post your contact info — including your email address — on every page.
- Limit PDF use to forms, printable instructions and documents that require signatures.
- Use only .gif and .jpg graphic formats. Make your image files as small as possible while maintaining acceptable quality.
- Include a link to UWG's homepage on every page.