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University Communications and Marketing creates print, radio and TV advertising to support student recruitment, fundraising, image-building and specific marketing campaigns for the university as a whole and for individual colleges and departments. Advertising concepts focus on the university's key messages, and assistance is available with ad writing, design and placement in targeted media.

UWG print advertising appears throughout the year in such publications as Georgia Trend, Delta Sky Magazine, Atlanta Magazine, Georgia Magazine, James Magazine, The Atlanta Business Chronicle, The Atlanta Journal-Constitution, Newnan-Coweta Magazine, PAGE ONE Magazine, The Times-Georgian and various Chamber of Commerce magazines.