Tricia Herndon, Associate Director
Experience
Associate Director – July 2007 to present
Office of University Communications and Marketing, University of West Georgia
Provide strategic planning and creative consulting for university and departmental marketing initiatives and help coordinate implementation in the areas of advertising and publications. Conceptualize, write and design recruitment, fundraising and public relations advertisements and publications and manage their production. Serve as creative director for major advancement publications, including biannual alumni magazine, biannual development magazine and annual report/donor roll. Act as UCM director’s backup and assistant and supervise coordinator of advancement publications. Research and write marketing copy for college and community guides. Assist with coordination of special events, including commencement ceremonies and the Duke University TIP Recognition Ceremony. Conduct group campus tours for high school and middle school students.
Assistant Director – November 1998 to July 2007
Office of University Communications and Marketing, University of West Georgia
Conceptualized, wrote and designed recruitment, fund-raising and public relations advertisements and publications for university and departmental programs and managed their production. Served as editor and designer of biweekly faculty/staff newsletter and as news editor for biannual alumni tabloid and annual alumni magazine. Researched and wrote press releases about university achievements and events and marketing copy for college and community guides. Assisted director with supervising and training student interns and assistants. Helped coordinate special events, including commencement ceremonies, PREP Visitation Days for middle school students and the Duke University TIP Recognition Ceremony. Conducted group campus tours for high school and middle school students.
Managing Editor – July 1993 to November 1998
Office of Creative Services, Georgia State University
Coordinated creation of a wide range of university publications for recruitment, fund raising and public relations, averaging 120 ongoing projects at any time. Managed editorial unit and front-office staff and co-managed design unit. Conceptualized, wrote and edited major publications and critiqued design. Designed and produced routine and template publications. Provided editorial direction in the creation and implementation of new university graphic identity program. Co-wrote university identity guide. Helped create new university assessment policy as member of Standing Assessment Committee for Administrative and Support Unit Review.
General Editor – July 1992 to July 1993
Department of Editorial and Design Services, Georgia State University
Wrote, edited and proofed major recruitment, fund-raising and public relations materials and coordinated their design and production. Served as editor of quarterly alumni tabloid with circulation of 80,000. Supervised two editors. Advised clients about editorial style, grammar, publication content and design. Critiqued designs and reviewed mechanicals and bluelines.
Editor – October 1986 to July 1992
Department of University Publications, Georgia State University
As editor of quarterly alumni tabloid, assigned writing and photography, wrote and edited articles, supervised typesetting and design, proofed mechanicals and bluelines and worked with printer. Wrote, edited and proofed wide range of publications, working closely with clients and consulting on design. Co-wrote university’s first comprehensive editorial stylebook.
Writer, Estimator – November 1985 to October 1986
Preston Graphic Communications
Wrote, edited and proofed client copy. Consulted with clients about design and printing needs. Estimated costs of design, pasteup, typesetting and proofreading and provided printing estimator with client specs. Assisted with job scheduling.
Associate Editor – April 1985 to November 1985
Sports Merchandiser Magazine, W.R.C. Smith Publishing Co.
Trained and supervised assistant editor. Coordinated content and typesetting. Wrote, edited and proofed news and features. Created layouts for news, features and special sections. Proofed mechanicals and bluelines. Covered trade shows.
Assistant Editor – August 1984 to April 1985
Sports Merchandiser Magazine, W.R.C. Smith Publishing Co.
Wrote, edited and proofed news and features. Responsible for new-product section. Assisted with layout.
Campus Service
- University Visual Identity Committee, 2007 to present
- Student Work Advisory Committee, 2005 to present
- Campus Marketing and Communications Team, 2004 to present
- A DAY for West Georgia Faculty/Staff Drive, 2000 to present
- Committee to Evaluate Vice President for Student Services, 2007
- University Centennial Logo Committee, 2005-06
- University Advancement Editorial Strategy Committee, chair, 2004-05
- University OneCard Project Team, 2003-04
- Alternative Dispute Resolution Committee, 2001-04
- Subcommittee on Public Relations/External Relations of the University Strategic Planning Committee, 2001
- Committee to Evaluate Vice President for University Advancement, 2000-01
Education
Bachelor of Arts with majors in journalism and political science, summa cum laude, 1984
Baylor University, Waco, Texas
- Phi Beta Kappa
- National Merit Scholar with four year, 4.0 grade-point average
- Dow Jones Newspaper Fund Editing Intern
- Three-time winner, David McHam Writing Award
- Outstanding Senior Woman in Journalism
- Outstanding Woman Political Science Major
Expertise
- Experienced with integrated Power Macintosh publishing network and print production
- Skilled in InDesign, Illustrator, Photoshop, Microsoft Word, WordPerfect, PageMaker
Professional Training
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Dynamic Graphics Magazine, Peoria, Ill.
- “Open Up to Open Type,” online seminar, 2007
- “Don’t Pimp My Brand,” online seminar, 2007
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Sterling Ledet & Associates Inc., Tucker, Ga.
- “Adobe InDesign CS2” (Adobe-certified), 2006
- “Advanced Adobe InDesign CS2” (Adobe-certified), 2006
- “Adobe Photoshop CS2” (Adobe-certified), 2006
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Council for Advancement and Support of Education, Washington, D.C.
- “The New Viewbook and the Web” online seminar, 2006
- “Campus Portals” online seminar, 2005
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SimpsonScarborough Intelligent Marketing, Washington, D.C.
- Focus group moderator training, 2005
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SkillPath Seminars, Atlanta, Ga.
- “Managing Multiple Projects, Objectives and Deadlines,” 2005
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University of West Georgia Learning Resource Center, Carrollton, Ga.
- “EXCEL I,” 2005
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Sunbelt Graphics Seminars, Atlanta, Ga.
- Pre-press production training, 2002
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Jan Phillips Workshops, Carrollton, Ga.
- “Seeing Our Way Clear: Using Images to Expand the Creative Imagination,” 2000
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State University of West Georgia, Carrollton, Ga.
- “Web Page Design,” Computer University, 1999
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MacAcademy Extravaganza, Orlando, Fla.
- Page-preparation/illustration software and systems training, 1995
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Georgia State University, Atlanta, Ga.
- Supervisory training, 1994
- “Seven Habits of Highly Effective People” workshop, 1994
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AppleTree Technologies, Atlanta, Ga.
- “Beginning FileMaker Pro,” 1994
- “Intermediate PageMaker,” 1990
- “Beginning Aldus FreeHand,” 1989
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Ragan Communications Workshops, Atlanta, Ga.
- “Improving Your Publication,” 1988
Affiliations and Awards
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APEX Awards for Publication Excellence
- 2007 Award of Excellence for Design and Illustration of Calendars, Posters and Certificates
- 2007 Award of Excellence for Design and Illustration of Print Ads and Advertorials
- 2006 Award of Excellence for Most Improved Magazines and Journals
- 2002 Award of Excellence for Feature Writing
- 2001 Award of Excellence for Most Improved Newsletters
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Council for Advancement and Support of Education
- 2006 District III Grand Award for Educational Fundraising Projects – A DAY for West Georgia Campaign
- 2005 District III Award of Excellence for Educational Fundraising Projects – A DAY for West Georgia Campaign
- 1998 National Gold Award for Admissions Viewbook
- 1998 District III Grand Award for Admissions Viewbook
- 1998 District III Special Merit Award for Visual Identity Program
- 1997 District III Award of Excellence for Admissions Viewbook
- 1995 District III Judge, Graphic Identity Programs and Publications Programs categories
- 1988 District III Special Merit Award for Tabloids, Alumni Newspaper
- Member, Georgia Education Advancement Council
