Lisa Ledbetter, Assistant Vice President
Experience
Assistant Vice President for University Communications and Marketing- July 1997 to present (former title was Director of Public Relations)
Office of University Communications & Marketing, University of West Georgia
Responsibilities include: direct and coordinate all marketing efforts for the institution; serve as official campus spokesperson; coordinate and direct campus special events such as commencement ceremonies, groundbreakings, building dedications, centennial celebration, etc.; research and write copy for recruitment and alumni publications; coordinate redesign of university Web site, etc. Direct the activities of the following staff members: associate director of UCM (advertising and publications design); assistant director of news services (media relations); assistant director (photography and divisional Web design); Web content manager (university Web services for content); coordinator of university advancement publications (editor and production coordinator); and office manager. Represent the Division of University Advancement on numerous campus and community committees (see listing below).
Director of Instructional Support - 1992 to 1997
Office of Instructional Services, Carrollton City Schools
Researched and wrote all news and feature releases including photography. Wrote and designed monthly newsletter. Designed publications, produced videos and produced weekly television program. Coordinated systemwide events and V.I.P. tours. Director of the Carrollton City Schools Foundation, Inc. Coordinator of Staff Development. Coordinator of Grants Management (research and write grant applications and coordinate the management of local, state and federal grants). Parent Involvement Coordinator. Facility Manager for the Maple Street Educational Center.
Marketing Consultant for A DAY for West Georgia - 1992
Office of Development and Alumni Services, West Georgia College
Researched, wrote and produced all marketing materials for the university’s annual fund raising campaign. Produced radio and newspaper advertisements, cable television advertisements, feature releases and photography, and designed all promotional materials such as buttons, decals, logos and race promotion.
Interim Director of Development and Alumni Services - September to December 1990
Office of Development and Alumni Services, West Georgia College
Administered and executed the major fund raising campaign, A DAY for West Georgia, including the supervision of five staff and more than 100 volunteers.
Director of Publications and Printing - 1980 to 1987
Office of Publications and Printing, West Georgia College
Researched, wrote and designed all recruitment materials for the university which included such publications as college catalogs, viewbooks, brochures, newsletters, alumni tabloid, etc. Manager of in-house printing department, which included personnel management of six full-time and 10 part-time employees, state budget preparation, equipment acquisition and management of full-service printing operation.
Assistant Director of Public Relations - 1977 to 1980
Office of Public Relations, West Georgia College
Researched and wrote news and feature press releases, assisted with photography and darkroom work, produced radio programming and editor of quarterly alumni newspaper, Perspective.
Campus Service
Current Involvement
- Enrollment Management Committee
- Institutional Studies and Planning Committee
- Facilities Advisory and Planning Committee
- Campus Parking Committee
- Homeland Security Committee
- Strategic Planning Committee
- Stadium Development Committee
- Web Redesign Committee
- Centennial Celebration Steering Committee
- Centennial Concert Planning Committee
- Board of Regents Visit Planning Committee
Professional Affiliations
- Georgia Education Advancement Council, Board of Directors
- Public Relations Administrative Committee of the University System of Georgia, past president
- Council for Advancement and Support of Education (CASE)
Community Service and Affiliations
- Carroll Tomorrow - Local Government and Leadership Committee, Former chair of sub-committee on Leadership and Communication
- Rotary Club of Carrollton, Board of Directors
- Carrollton First United Methodist Church – Positions held: Chair of Administrative Council, Chair of Executive Committee, member of the following committees: Trustees, Finance, Staff Parish Relation; Adult Sunday School teacher
- American Cancer Society, American Red Cross Board of Directors, Carroll County Council on Child Abuse Board of Directors, Old Camp Woods Homeowners Association Board of Directors, Boy Scouts of America, Tanner Medical Foundation Magnolia Ball Committee, West Georgia College Alumni Council
Education
- M.Ed. in Counseling and Educational Psychology, West Georgia College, 1986
- B.S. in Speech/Public Relations, minor in Journalism, Georgia Southern College, 1977
Awards and Honors
- 1978 Outstanding Young Woman of America
- 1981 Carroll County Young Women of the Year
- 1982 Business and Professional Women’s Young Careerist of the Year
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Phi Kappa Phi Honor Society
