What is GO WEST?
Go West refers not only to our geographic standing in the state, but symbolically refers to exploring, discovering and learning about yourself and the world around you.
- It suggests an alternate direction for your future – one that offers greater possibilities, opportunities and freedom to make your own mark.
- It’s non-traditional and captures the imagination – as the prospect of “going west” always has. Therefore, it is provocative, not predictable.
- “West” is synonymous with possibility and unfettered opportunity – a university that is more progressive, enlightened, advanced and pioneering.
At the University of West Georgia,
We’re not bound by tradition.
When everyone else is going east,
we go west – to a world of unfettered opportunity.
We are blazing trails to new possibilities
for scholarly achievement, creative expression
and service to humanity.
Every day, our students and faculty prove that
Amazing things happen when you
Why the GO WEST Brand?
Research revealed that people valued what we have at UWG: our professors, the way we mentor students, our diversity, our respect for independent thinking and how UWG allows you to create your own niche.
It also showed that not nearly enough people know these things about UWG. Those who were aware often confused UWG with other institutions.
The Go West brand was created to help us share the message about everything UWG has to offer.
Who is Interested in GO WEST?
Right-fit students who don’t want to follow the crowd will be inspired by the virtually unlimited ways to make their mark – leadership opportunities, discovering potential career paths, finding new ways to make a difference.
Current students can feel proud to be part of a university community that has such momentum and potential; proud that they didn’t simply follow the crowd; proud of the marks they’re making – all they’re accomplishing – at UWG.
Faculty and staff make their marks in the programs and courses they develop to support students. In research, in mentoring, in changing their students’ lives.
Alumni went West and beyond to make their marks – in successful lives and careers. We want them to feel connected to the university and support the independent, adventurous spirit of the students who have (and will) follow.
Public citizens, including residents of Carroll County and the west Georgia region may be inspired by the “West” spirit to make their mark by connecting to and showing support for the campus community, and by recommending that high school students in their lives explore UWG.
How Can We Share GO WEST?
Now that we have our amazing new brand, it’s only natural to want to show it off. To the left -and below- are some examples of Go West usage and ways that you can make Go West a part of your UWG life.
- E-signature options
- Computer screen wallpaper
- Print ads
- PowerPoint templates
- Internal communication headers
- Branding use examples
- Go West brand vocabulary list
- Printable Go West Brand Statement
We’re working on additional ways that you can share your Go West pride, but remember that pioneering takes time!
Have suggestions? Contact Jami Bower at firstname.lastname@example.org.