Liberal Arts Leads to Success

Monday, August 3, 2009

Atlanta entrepreneur and alumnus W. Cliff Oxford ’85 once loaded UPS trucks to pay tuition while earning a political science degree at UWG. A dedicated student worker, the company hired Oxford after graduation as a district manager. At the age of 23, he was the youngest employee to hold that rank and quickly proved his worth when he saved the company $250 million by redesigning the company’s help desk system in his first year.

Atlanta entrepreneur and alumnus W. Cliff Oxford ’85 once loaded UPS trucks to pay tuition while earning a political science degree at UWG. A dedicated student worker, the company hired Oxford after graduation as a district manager. At the age of 23, he was the youngest employee to hold that rank and quickly proved his worth when he saved the company $250 million by redesigning the company’s help desk system in his first year.Oxford said his liberal arts education at West Georgia provided him with the foundation needed for a successful career. His marketing strategy hinges on education for entrepreneurs, which he promotes through monthly symposiums, workshops, philanthropy and social events for his clients.

“Thinking, speaking and writing are key elements in business,” said Oxford. “I am a big believer in a liberal arts education as the foundation for higher education. Good communication makes you money, misunderstanding costs you money.”

Since the West Georgia days, Oxford has taken off at a sprint with no signs of slowing down. The internationally successful entrepreneur’s latest endeavor, Entrepreneur Economics, is flourishing with a wide range of services including investment banking, business development and wealth management for a long list of clients. The business is one of many initiatives Oxford has created and successfully managed.

Always the innovator, Oxford will bring live entertainment to the entrepreneurial business community on stage with Atlanta music legends Banks and Shane and Ron Kimble.

The performers will share the spotlight at Oxford’s home at what he is calling the River Concert, a limited-seating concert for members and clients of Entrepreneur Economics.

“While it is easy to see Ron and Banks and Shane as gifted entertainers, they are also outstanding entrepreneurs in their own right,” said Oxford, who was born in Waycross. “They have sustained long careers in the hardest of industries with entrepreneurial instincts and zeal. It is a privilege to celebrate both as entertainers and entrepreneurs. Also, with entrepreneurs being some of the hardest working people on the planet, sometimes it’s good just to have some fun and this is clearly part of it.”

Throughout the years, Oxford continues to give back to the community. He set up a new computer network for a school in his hometown and provides his time and resources to several causes including support to low-income families and assistance for HIV/AIDS research at the Emory Vaccine Center.

For more information on the many undergraduate and graduate degree programs at West Georgia, please take a tour of the university’s website at http://www.westga.edu/. For more information on Oxford and his business ventures, go to http://www.luxuryeconomics.com/.