The Learning Season: Donald Shepherd

Friday, July 24, 2009

Donald Shepherd, Business Management major, and nine fellow students went to London to study businesses, visiting an array of companies.

Donald Shepherd, Business Management major, and nine fellow students went to London to study businesses, visiting an array of companies.“It was interesting to see these different businesses and to see how they work. We learned that some of the practices are different from how businesses here operate.

“We visited Lloyd’s of London, which is a leading insurance company, and Fuller’s Brewery, which has been in operation for more than 150 years.”

Shepherd said his favorite business was Coca-Cola Enterprises.

“The way they market is different from how they do it over here. For example, they own Capri-Sun, but there, there are only three flavors; there are many more here. Drinks over there are also much sweeter. They must have a sweeter palate. I would drink some juice, but I had to dilute it with water.

“The packaging was also different. They use brighter colors. The packaging really jumps out at you.”

Shepherd and the other students also took a day trip to Paris.

“We took the Eurostar rail line. Seeing Paris was amazing. The architecture was great and the different sites we saw were incredible.”

Shepherd said the trip was enlightening from a business and cultural perspective.

“It opened my eyes up to international marketing, it opened my eyes to the fact that America is a big-business oriented country but you have to interact with others on the globe. The way I connected with the people over there let me know that we are all pretty much the same deep down.”