UWG’s New Brand Identity Set to be Unveiled

Monday, October 18, 2010

After months of hard work and anticipation, UWG’s University Communications and Marketing department will reveal the university’s new brand identity on Saturday, Oct. 23 at UWG’s home football game against Delta State.

The new brand was developed based on feedback received when UCM, in conjunction with the Department of Sociology & Criminology’s Survey Research Center, conducted a survey of students, faculty and the local community to find out what people thought of the University of West Georgia. They asked about UWG’s strengths and challenges and sought out opinions on what makes UWG unique.

The good news is that most respondents rated UWG “as good as” or “better than” comparable universities in every listed aspect.

The bad news is that people perceived UWG to lack identity and tradition.

One thing mentioned over and over by students was: staff and professors are genuinely interested in students and want to help them learn and grow.

As one student said:
“At UWG, faculty members don’t know your student ID… they know your cell phone number!”

The study results led UCM to the conclusion that UWG does have an identity: it’s a strong, diverse, unique organization that values individual perspectives and growth.  UWG is a land of opportunity and students can make their mark here.

Those attending the game against Delta State should plan to pay close attention to the field during the break between first and second quarter. That’s when Wolfie will be revealing the new brand identity. It’s rumored that the cheerleaders might have a surprise for some lucky fans, too. Gear featuring the new look will be available in the campus bookstore starting at halftime.

Expect to see posters, banners and other signage around campus beginning on Monday, Oct. 25. And look out for special surprises near the UCC, TLC and Z-6 on Thursday, Oct. 28.