UWG Wins Coveted National Honor for its Go West Campaign

Monday, February 28, 2011

The University of West Georgia has won a coveted Best of Show honor in the 26th annual Educational Advertising Awards, a national competition sponsored by Higher Education Marketing Report.

The University of West Georgia has won a coveted Best of Show honor in the 26th annual Educational Advertising Awards, a national competition sponsored by Higher Education Marketing Report. The Best of Show honor is the competition’s highest award, and this year was given to just 17 institutions nationally, among more than 1,000 that submitted entries.

UWG was joined by Emory University and Savannah College of Art & Design among Georgia institutions that made the top ranks.

UWG was honored for its Go West branding campaign, a multimedia effort that was launched late last year.

In addition to Best of Show, UWG won three category awards: a gold in the Total Advertising Campaign category, a bronze in Television Advertising/Series and a bronze in Radio Advertising/Series.

Category awards are divided by enrollment, with UWG falling into Group 4, schools with 10,000 -19,999 students.

Judges for the awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Honorees were chosen for their “exceptional quality, creativity and message effectiveness,” according to the publication.

For more information on the awards, visit http://www.hmrpublicationsgroup.com/Higher_Ed_Marketing_Report/hemr_awards_competition.html.

For more information on UWG’s Go West campaign, visit http://gowestgeorgia.com/.