Pink Treadmills at Campus Center to Raise Funds for Breast Cancer Research

Friday, September 30, 2011

Why would the University of West Georgia’s University Recreation (UREC) Department install pink treadmills in the Campus Center? Because the manufacturer of those treadmills, Cybex International will pay 10 cents a mile to support breast cancer research for every mile logged on the new pink 770Ts for the month of October, which is National Breast Cancer Awareness month.

“Although the positive effects of exercise have long been known to reduce obesity, high blood pressure, diabetes and heart disease – less well-known is that exercise can reduce the risk of breast cancer,” said Paul Juris, executive director of the CYBEX Institute. “Data supports women of any age can reduce their breast cancer risk up to 23 percent with 6 or more hours per week of moderate exercise.”

“Our department recognizes that breast cancer is the number two cause of cancer death in U.S. women,” said Matt Miller, UWG’s director of Universtiy Recreation. “We feel as if this is one small way that UREC can educate our participants and help raise awareness to this fact. When CYBEX offered us the opportunity to join the partnership with the Breast Cancer Research Foundation, we willingly accepted. We think our students and members will choose to work out on the pink treadmills for their October workouts because they realize that every mile logged is one step closer to a cure.”

UWG is one of only four sites in Georgia that will have the pink treadmills, along with Ga. Tech and two locations in Augusta.

CYBEX produces several versions of the pink treadmill – all top-of-the-line commercial machines – in its manufacturing facility in Medway, Mass. “Our powder-coating system allows us the flexibility to produce products in virtually any color,” said CYBEX general manager Jason Ferwerda. And the company says the treadmill will have no problem withstanding the 24/7 usage that the Pink Ribbon Run might generate. “CYBEX products are built to withstand almost anything. We have had a treadmill under constant usage in our test area for over a year at a time,” Ferwerda said.

Miller adds, “One factor that makes the University of West Georgia’s participation in the Pink Ribbon Run program unique is that Dr. Melanie McClellan, vice president of Student Affairs and Enrollment Management (who is retiring) and Linda Picklesimer, former director of the Campus Center, have both had personal battles with this disease.  Both women were instrumental in getting the Campus Center approved, funded, and eventually constructed in 2006.”

The Campus Center serves as the main student recreation facility on campus and also contains meeting spaces and social gathering spaces for the university community.

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

About CYBEX

Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the CYBEX Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.