UWG Shows Business Owners How to Use the Arts in the Workplace

Wednesday, May 8, 2013

The University of West Georgia’s College of Arts and Humanities recently hosted a small business workshop on The Partnership Movement, an initiative designed to show businesses that partnering with the arts can build a competitive advantage. The free and public event was held Tuesday evening at the Burson Center with keynote speaker Emily Peck, director of Private Sector Initiatives for Americans for the Arts.

“It’s all about relationships and figuring out the needs,” said Peck. “The goal is to figure out what art organizations can do for businesses and help businesses understand all the things the arts can do for them.”

Peck says after doing further research, they found that there was no one reason, but several different reasons why businesses would partner with the arts. The movement outlines eight reasons that businesses partner with the arts, including talent recruitment, company spotlight, advancing corporate objectives and strategies, fostering critical thinking, engaging employees, embracing diversity and team building, saying thank you and contributing to the economy and quality of life.

To create a better visual for the attendees, three UWG theatre students performed eight mini skits that correlated with The Partnership Movement’s eight reasons.

“We started this movement over a year ago to change the conversation,” said Peck. “The goal of the movement was to get people to really understand all of the different ways arts and businesses work together.”

The Partnership Movement initiative comes from Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America.

“One of the things I enjoy about being director is finding creative ways for the arts to partner with the community,” said Tommy Cox, director of UWG’s School of the Arts. “There is definitely a movement to find innovative ways for the arts to partner with businesses and improve businesses in creative ways.”

For more information on UWG’s School of the Arts, visit http://www.westga.edu/coah/.