Thursday, August 22, 2013
The University of West Georgia magazine is going digital – and in a big way. Perspective, a biannual print publication, will launch a fully interactive, revolutionary website on Monday, August 26. Perspective Online will offer readers up-to-date information in the form of news, photos, videos and more, featuring every division of UWG. The print version will still be available each fall and spring semester and will be accompanied by the digital version, found at www.uwgperspective.com, which will offer new information around the clock.
Perspective Online is an original creation of the UWG University Communications and Marketing department. The project, which took almost a year to complete, was conceptualized, built and written completely in-house at UCM.
“The launch of Perspective Online is a natural extension of the ‘Go West’ brand initiative,” said Jami Bower, associate vice president of UWG University Communications and Marketing. “This engaging digital platform provides an everyday channel for connecting and interacting with valued UWG constituencies – from alumni and supporters, to parents, community partners and our own outstanding faculty and staff.”
“'Think in a whole new direction' has always been one of my favorite ‘Go West’ taglines,” said Maggie Worth, director of communications and strategy for University Communications and Marketing and executive editor of both the print and online editions of Perspective. “As a writer and strategist, it’s pretty much what I do every day: reroute ideas, flip concepts, and search out innovative, creative ways to connect with the many branches of our UWG family. And it’s exactly what Perspective Online is all about. We're doing so many amazing things at UWG these days and we are so proud of our people and our accomplishments. An online magazine gives us the opportunity to reach through time and distance to share our stories with everyone who wants to hear them."
Visitors to Perspective Online can browse a variety of sections including ones dedicated to alumni, giving, athletics and each college and school. Those visiting an academic page will see student and faculty profiles titled “Faces,” a topical electronic column titled “Voices” and stories detailing the happenings around that particular school, college or department. Events on campus and in the community will be easily accessible and organized by date on the site as well.
Alumni will have the opportunity to browse the enhanced version of “Class Notes,” a popular section in the print version that allows alumni to keep current with their classmates. Now online, “Class Notes” will have the ability to be updated more frequently. Alumni can also update a “Class Note” from the website and upload or browse photos using the new Flickr site.
In addition to browsing the multitude of information on Perspective Online, visitors will also be able to interact with the site through the “Your West” section. Here, guests will find a “Letters to the Editor” section, an interactive poll and an opportunity to submit a story of their own.
The print version of Perspective will also be available in an “E-dition” version, allowing readers to peruse the print pages electronically.
“Perspective Online is the ideal adjunct to our biannual magazine for sharing success stories and generating awareness of all the great things going on at UWG,” Bower said.
Access to Perspective Online will be available starting August 26, 2013, at www.uwgperspective.com.