MKTG 4870 Marketing Management 3/0/3
Prerequisite: MKTG 4864 and MKTG 3803 andMKTG 3808 or MKTG 4808
The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.


