COMM 4421P Practicum - Student-Managed Public Relations Firm 0/2-6/1-3
Prerequisite: COMM 3313 and COMM 1154 with a minimum grade of C and ENGL 1102 with a minimum grade of C
Practical experience with the student-managed public relations firm that primarily includes hands-on experience through service learning and experiential learning projects for private, nonprofit, and public sector clients. Emphasis is placed on strategic planning, research, data analysis, campaign development, copywriting, promotional design, and use of social media across traditional and digital media platforms. Repeatable; Maximum of 3.0 credit hours may be applied to the Mass Communications major.