Faculty/Staff Profile

Melissa Ward

Melissa Ward

Assistant Director of Marketing & Communications

Phone: 678-839-5500 | Fax: 678-839-0661

Email:  mward@westga.edu

Office: Campus Center

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    Biography

    Education:
    BFA, Graphic Design, University of West Georgia

    Professional Experience:
    Assistant Director of Marketing and Communications-University of West Georgia
    Owner/Creative Director-Kyote Creative Web and Graphic Design
    Freelance Designer-Etsy, Guru, Ifreelance
    Senior Web Designer-Netmav Solutions
    Multimedia Design Director-The Information Age
    Graphics and Web Designer-GP3 Technologies
    Graphic Designer-Nichols Printing

    Job Responsibilities:
    Recruit, select, train, and evaluate the marketing and communications student team, which consists of content designers and communication liaisons. Coordinate brainstorming and design of various promotional materials intended to raise awareness, increase participation, and promote University Recreation programs, facilities, events, and services. Serve as departmental liaison with University Communications & Marketing (UCM) and Publications and Printing (P&P) for all required approvals and resource needs to advertise and promote University Recreation facilities, programs, and services. Work with outside vendors in the event that P&P cannot complete the job as requested.Develop a departmental marketing plan that outlines short and long-term strategies to raise awareness of the UREC brand, and coordinate efforts to execute such plan.Represent UREC at various UWG informational events such as: New Student Orientations, Transitions Fair, Benefits Fair, UWG 1101, etc. Provide information to attendees as well as materials for distribution
    Responsible for making content and text changes to the University Recreation website.Responsible for timely distribution of promotional materials to designated campus locations such as residence halls, Z6, UCC as well as creating signage/announcements in the event of facility closures, program cancellations, hours changes, maintenance closures, etc.Collects, compiles, and publishes information about upcoming events from six different program areas in University Recreation utilizing the new university calendar system, Neptune Radio, and other outlets as appropriate.Responsible for making department-wide announcements to the student portal, daily report, faculty/staff listservs, Facebook page, Twitter account, etc. as needed; and to grow the usage of departmental social media outlets. Responsible for distribution and posting of daily facility schedules and program specific schedules to include: in-house TV advertising system, bulletin boards, and individual room schedules.Coordinate the departmental, part-time, student assistant staff recruitment efforts to include: advertising/ promotion, recruitment presentation, and collection of applications. Coordinate the departmental selection process for part-time, student assistant staff to include: application review, call backs/interview scheduling, student team interviews, and arranging second round interviews.Conduct departmental orientation for all part-time, student assistant staff new hires. Orientation should cover the topics of, but is not limited to: departmental mission, vision, goals, expectations; introduction to professional staff; customer service; departmental offerings; absolute rules, discipline policy, ADP, payroll forms, departmental essential information sheet, required University trainings, etc.Coordinate and lead student-based committees focused on enhancing the recruitment, selection, social, and fund-raising aspects of the UREC student team, and administer student employee incentive program

    Time at UWG:
    Since November 2012.

    Hometown:
    Powder Springs, GA