Yates, B. L. (2001, May). Applying diffusion theory: Adoption of media
literacy programs in schools. Paper presented to the annual meeting of the
International Communication Association, Washington, DC.
Yates, B. L. (2001, April). Media literacy and attitude change: Assessing the
effectiveness of media literacy training on children's responses to persuasive messages
within the ELM. Paper presented to the annual meeting of the Broadcast Education
Association, Las Vegas, NV. (Second place: Debut Category, Courses Curricula, and
Administration Division).
Yates, B. L. (1999, March). Modeling strategies for prosocial behavior:
A review. Paper presented to the annual meeting of the Association for Education in
Journalism and Mass Communication's Southeast Colloquium, Lexington, KY.
Yates, B. L. (1998, October). Achieving scientific literacy through the
mass media and other communcation technologies: A NASA perspective. Paper
presented to the annual meeting of the Florida Communication Association, St. Petersburg,
FL.
Yates, B. L., Ballard, M., Ferguson, M. A., Filer, K., Knott, A., Villanueva, A., &
Cristal, T. (1998, August). Video violence: Desensitization and excitation
effects on learning. Paper presented to the annual meeting of the Association for Education in
Journalism and Mass Communication, Baltimore, MD.
Yates, B. L. (1998, June). Media literacy and the policymaking process: A
framework for understanding influences on potential educational policy outputs. Paper
presented to the National Media Literacy and Media Citizenship Conference II, Birmingham,
AL.
Yates, B. L. (1997, August). Media literacy: A health education perspective.
Paper presented to the annual meeting of the National Communication Association (formerly
Speech Communication Association), Chicago, IL.
Yates, B. L. (1997, June). Media education’s present and future: A survey
of teachers. Paper presented to the National Media Citizenship Project’s summer
conference: Teaching Media Literacy and Media Citizenship, Birmingham, AL.
Yates, B. L. (1989, November). The role of mass media and interpersonal
communication as instruments of diffusion. Paper presented to the annual meeting of
the Speech Communication Association, San Francisco, CA.
Dissertation
Yates, B. L. (2000). Media literacy and attitude change: Assessing the
effectiveness of media literacy training on children's responses to persuasive messages
within the framework of the Elaboration Likelihood Model of persuasion.
Unpublished doctoral dissertation, University of Florida.
