Academic Papers
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Applying Diffusion Theory
Media and Health
Media Literacy and Attitude Change
NCA Paper 1997
Scientific Literacy
Policymaking
Prosocial TV
Teacher Survey
Video Violence


Refereed Publications

Yates, B. L. (1999). Media literacy: A health education perspective.  Journal of Health Education, 30 (3), 183-187. 

Refereed Conference Papers

Yates, B. L. (2001, May). Applying diffusion theory: Adoption of media literacy programs in schools. Paper presented to the annual meeting of the International Communication Association, Washington, DC.

Yates, B. L. (2001, April). Media literacy and attitude change: Assessing the effectiveness of media literacy training on children's responses to persuasive messages within the ELM. Paper presented to the annual meeting of the Broadcast Education Association, Las Vegas, NV. (Second place: Debut Category, Courses Curricula, and Administration Division).

Yates, B. L. (1999, March).  Modeling strategies for prosocial behavior:  A review.  Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication's Southeast Colloquium, Lexington, KY. 

Yates, B. L.  (1998, October).  Achieving scientific literacy through the mass media and other communcation technologies:  A NASA perspective.   Paper presented to the annual meeting of the Florida Communication Association, St. Petersburg, FL. 

Yates, B. L., Ballard, M., Ferguson, M. A., Filer, K., Knott, A., Villanueva, A., & Cristal, T. (1998, August).  Video violence: Desensitization and excitation effects on learning. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, Baltimore, MD. 

Yates, B. L. (1998, June).  Media literacy and the policymaking process: A framework for understanding influences on potential educational policy outputs. Paper presented to the National Media Literacy and Media Citizenship Conference II, Birmingham, AL. 

Yates, B. L. (1997, August).  Media literacy: A health education perspective. Paper presented to the annual meeting of the National Communication Association (formerly Speech Communication Association), Chicago, IL. 

Yates, B. L. (1997, June).  Media education’s present and future: A survey of teachers. Paper presented to the National Media Citizenship Project’s summer conference: Teaching Media Literacy and Media Citizenship, Birmingham, AL. 

Yates, B. L. (1989, November).  The role of mass media and interpersonal communication as instruments of diffusion. Paper presented to the annual meeting of the Speech Communication Association, San Francisco, CA.

Dissertation

Yates, B. L. (2000).  Media literacy and attitude change: Assessing the effectiveness of media literacy training on children's responses to persuasive messages within the framework of the Elaboration Likelihood Model of persuasion.   Unpublished doctoral dissertation, University of Florida.

B.L. Yates 2001