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Broadcast TV Today
100 million homes have at least one TV (that’s 98%
of all homes in the U.S.)
TV is in transition
Digital conversion
Increased competition
Types of Television Stations
Commercial
Sell time to advertisers
Noncommercial Stations
Rely on grants, gov’t. funds, donations
VHF and UHF Stations
Very High Frequency
Ultra High Frequency
Network Television
ABC, NBC, CBS
Fox Broadcasting Company
New Networks
UPN
WB
Pax TV
The End of Network Television?
Local Television
Television's Cash Cows: Network Owned-and-Operated
Stations
Cash Calves? Major Network Affiliates
WB, UPN, and Pax Affiliates
Local Television
Independents: A Vanishing Breed
Low Power to the People: LPTV
Television Ownership
Commercial TV Stations
Own as many as you like
Total # of TV homes shouldn’t exceed 35%
Public TV
400 noncommercial stations
Owned by gov’t. organizations, universities,
schools, religious organizations
Distributes programs to member stations
Working in Television
TV Stations Organization (5 divisions)
Sales
Engineering
Business
Programming
News
The Job Outlook
Broadcast TV Job Trends
Women and Minorities in TV
Key Terms
VHF; very high frequency
UHF; u1tra-high frequency
network television
local television affiliates
independent TV station
low-power television (LPTV)
Key Terms
traffic continuity
make-good
chief tech
marketing managers
customer service representatives
local-origination (LO)
producer
© B.L. Yates 2000
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