Ch.4-Radio Today
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The Three-C's of Radio Today

Competition

Consolidation and

Control

Competition

Advertising Revenue

The Station Universe

Share of Audience

Consolidation: The Big Radio Groups

A New Kind of"Doo-wap"

Duopoly

LMAs

Control

Radio Programming

Country

Adult Contemporary

News, Talk and Sports

Contemporary Hit Radio

Radio Programming

Ethnic Formats

Hispanic

Black/Urban Contemporary

Adult Standards

Easy Listening

Beautiful Music

Album Rock: Modern and Classic

Radio Station Organization

General Manager

Station Manager

Radio Station Organization

Operations

Traffic

Continuity

Programming

Announcers

Music Director

News Staff

Radio Station Organization

Sales

Promotions

Sales staff

Engineering

© B.L. Yates 2000