Curriculum Vita
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BRAD YATES, Ph.D.

Assistant Professor

byates@westga.edu

http://www.westga.edu/~byates

Campus Address:  State University of West Georgia, Department of Mass Communications and Theatre Arts, Humanities 308, 1600 Maple Street, Carrollton, GA 30118-4400

Campus Phone:  (770) 836-4564
Campus Fax:  (770) 830-2322


Acting Experience     Conference Papers    Dissertation    Education    Honors    Professional Societies    Publications     References   

Service    Special Skills    Teaching Experience    Work Experience    Works in Progress


Education

Ph.D. - 2000, College of Journalism and Communications, University of Florida, Gainesville, Florida-Mass Communication

M.Ed. - 1993, School of Education and Human Development, Lynchburg College, Lynchburg, Virginia-Curriculum and Instruction

M.S. - 1991, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York-Television/Radio

B.A. - 1989, Lynchburg College, Lynchburg, Virginia-Communication, Minor-Sociology

Teaching Experience

Assistant Professor, Department of Mass Communication and Theatre Arts, State University of West Georgia, 2000-present

                    COMM 1154    Introduction to Mass Communications                    

                    COMM 2254    Media Ethics

                    COMM 3350   Telecommunication & Electronic Media Industries

                    COMM 3351    Radio Program Production

                    COMM 3352    Television Production I

                    COMM 3353    Television Production II

                    COMM 4452    Advanced Television Production

                    COMM 4454    Media Law

                    COMM 4485    Special Topics: Acting for the Camera

Graduate Teaching Assistant, Department of Telecommunication, University of Florida, Gainesville, Florida, 1996-1999

Introduction to Telecommunication (Instructor)

Electronic Field Production (Instructor)

Television and the American Family (Co-Instructor)

Advanced Studio Production/Directing (Teaching Assistant)

Instructor of Communication Studies, Lynchburg College, Lynchburg, Virginia, 1992-1995.

Audiovisual Communication (Instructor)

Broadcast Journalism (Teaching Assistant)

Public Speaking (Instructor)

Publications

Yates, B. L. (in press). [Review of the book Television at the crossroads]. Journalism & Mass Communication Quarterly.

Yates, B. L. (2004). [Review of the book Broadcast television effects in a remote community]. Journalism & Mass Communication Quarterly, 81(1), 196-197.

Yates, B. L. (2004). Applying diffusion theory: Adoption of media literacy programs in schools. Studies
in Media & Information Literacy Education,
4(2). http://www.utpress.utoronto.ca/journal/ejournals/simile (insert access date here).

Yates, B. L. (2004). Media literacy and the policymaking process: A framework for understanding influences on potential educational policy outputs. Studies in Media & Information Literacy Education, 4(1). http://www.utpjournals.com/simile (insert access date here).

Yates, B. L. (2002). Emphasizing ethics: Promoting academic honesty and detecting plagiarism. Feedback, 43(4), 20-23.

Yates, B.L. (2002). Media education’s present and future: A survey of teachers. Studies in Media & Information Literacy Education, 2(3). http://www.utpjournals.com/jour.ihtml?lp=simile/issue7/yates1.html (insert access date here).

Yates, B. L. (1999). Media literacy: A health education perspective. Journal of Health Education, 30(3), 183-187.    

Refereed Conference Papers

Yates, B. L., & Brunner, B. R. (2003, April). Student e-mail use: What factors have an impact? Paper presented at the annual meeting of the Broadcast Education Association, Las Vegas, NV.

Brunner, B. R., & Yates, B. L. (2003, March). Student use of technology: A preliminary investigation. Paper presented at the annual meeting of the International, Interdisciplinary Public Relations Research Conference, Miami, FL.

Yates, B. L., & Fargo, A. L. (2002, April). Talk dirty to me: Broadcast and cable TV push the envelope on indecency. Paper presented at the annual meeting of the Broadcast Education Association, Las Vegas, NV (1st place award in open category-Law Division).

Yates, B. L. (2001, May). Applying diffusion theory: Adoption of media literacy programs in schools. Paper presented to the annual meeting of the International Communication Association, Washington, DC.

Yates, B. L. (2001, April). Media literacy and attitude change: Assessing the effectiveness of media literacy training on children's responses to persuasive messages within the ELM. Paper presented to the annual meeting of the Broadcast Education Association, Las Vegas, NV. (Second place: Debut Category, Courses Curricula, and Administration Division).

Yates, B. L. (1999, March).  Modeling strategies for prosocial behavior: A review.  Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication's Southeast Colloquium, Lexington, KY.

Yates, B. L.  (1998, October).  Achieving scientific literacy through the mass media and other communication technologies:  A NASA perspective.   Paper presented to the annual meeting of the Florida Communication Association, St. Petersburg, FL. 

Yates, B. L., Ballard, M., Ferguson, M. A., Filer, K., Knott, A., Villanueva, A., & Cristal, T. (1998, August).  Video violence: Desensitization and excitation effects on learning. Paper presented to the annual meeting of the Association for Education in Journalism and Mass Communication, Baltimore, MD. 

Yates, B. L. (1998, June).  Media literacy and the policymaking process: A framework for understanding influences on potential educational policy outputs. Paper presented to the National Media Literacy and Media Citizenship Conference II, Birmingham, AL. 

Yates, B. L. (1997, August).  Media literacy: A health education perspective. Paper presented to the annual meeting of the National Communication Association (formerly Speech Communication Association), Chicago, IL. 

Yates, B. L. (1997, June).  Media education’s present and future: A survey of teachers. Paper presented to the National Media Citizenship Project’s summer conference: Teaching Media Literacy and Media Citizenship, Birmingham, AL. 

Yates, B. L. (1989, November).  The role of mass media and interpersonal communication as instruments of diffusion. Paper presented to the annual meeting of the Speech Communication Association, San Francisco, CA.

Other Academic Conference Participation

Panelist, “Convergence: It's not all about technology,” Diversifying the Curricula by Teaching Across the Disciplines, at the annual meeting of the National Communication Association, Miami Beach, FL, November, 2003.

Presenter, “The Live Remote: Bringing Professionals to Students,” Mini-plenary Session: GIFT (Great Ideas for Teachers) (competitive), at the annual meeting for the Association for Education in Journalism and Mass Communication, Miami Beach, FL, August, 2002.

Panelist, Mini-Plenary Panel Session: Emphasizing Ethics, at the annual meeting for the Association for Education in Journalism and Mass Communication, Miami Beach, FL, August, 2002.

Moderator for panel entitled “Spanish Explosion: Career and Internship Opportunities in Spanish-Language Media” at the annual meeting for Association for Education in Journalism and Mass Communication, Miami Beach, FL, August, 2002.

Moderator for panel entitled, "Internet as Ally in Teaching: Giving Voice to the Peoples," at the Association for Education in Journalism and Mass Communication, August 2001.

Manuscript reviewer for Studies in Media & Information Literacy, 2002-present.

Manuscript reviewer for Mass Communication and Society, 2001-present.

Paper reviewer for the annual meeting of the Entertainment Studies Interest Group of the Association for Education in Journalism and Mass Communication, August 2003.

Paper reviewer for the annual meeting of the Law Division of the Association for Education in Journalism and Mass Communication's Southeast Colloquium, March 2002.

Paper reviewer for the annual meeting of the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, August 2001.

Paper reviewer for the annual meeting of the Law Division of the Association for Education in Journalism and Mass Communication's Southeast Colloquium, March 2001.

Yates, B. L., Ballard, M., Ferguson, M. A., Filer, K., Knott, A., Villanueva, A., & Cristal, T. (1996, March). The effects of viewing audiovisual violence on aided and unaided recall. Paper presented to the Graduate Student Forum, University of Florida, Gainesville, FL.

Chair for panel entitled "Creating a New Community: The Unification of Journalism and Communication Studies Departments," at the annual meeting of the Speech Communication Association, New Orleans, 1994.

Dissertation

Yates, B. L. (2000). Media literacy and attitude change: Assessing the effectiveness of media literacy training on children’s responses to persuasive messages within the framework of the elaboration likelihood model of persuasion. Unpublished doctoral dissertation, University of Florida, Gainesville.

Works in Progress

Yates, B. L., & Brunner, B. R. (2004, April submission). News promos: A content analysis of public relations at work in local TV news (working title). Preparing for submission to the annual meeting of the Association for Education in Journalism and Mass Communication, Toronto, Canada.

Fellowships

Faculty Fellow (competitive), National Association of Television Program Executives (NATPE) Educational Foundation, NATPE Convention and Exhibition, Las Vegas, 2004. The Faculty Fellow program offers educators from around the country the opportunity to meet and learn from television industry executives about television syndication and program development.

 Conferee (competitive), International Radio and Television Society Faculty/Industry Seminar, New York, 2003. This seminar brings together faculty and industry professionals to discuss current issues in telecommunications and provides educators the chance to learn first-hand what their students need to know to be successful in the media field.

Excellence in Journalism Education Project Fellow (competitive), WTIC Fox 61, Hartford, CT, 2002. Worked with reporters, producers, editors, and videographers for four weeks to prepare the nightly news program, “Fox News @ 10.” Duties included editing voice-overs, lighting interviews, setting up live shots, and writing news copy. Fellowship was designed to allow educators an opportunity to work in a newsroom and bring their experiences back to the classroom. The EJE project was sponsored by the Radio-Television News Directors Foundation and funded by the Knight Foundation.

Mass Communication Work Experience

Conferee (competitive), International Radio and Television Society Faculty/Industry Seminar, 2003.

Excellence in Journalism Education Project Fellow (competitive), WTIC Fox 61, Hartford, CT, 2002. Worked with reporters, producers, editors, and videographers for four weeks to prepare the nightly news program, “Fox News @ 10.” Duties included editing voice-overs, lighting interviews, setting up live shots, and writing news copy. Fellowship was designed to allow educators an opportunity to work in a newsroom and bring their experiences back to the classroom. The EJE project was sponsored by the Radio-Television News Directors Foundation and funded by the Knight Foundation.

Producer of "Eye On LC," Lynchburg College, Lynchburg, Virginia, 1992-1995. "Eye On LC" is a bi-weekly video news magazine program shown on the local cable access channel. The show is produced as part of the requirements for a course in broadcast journalism. Responsibilities included working one-on-one with students to instruct them in scriptwriting, video camera and editing system operation, shooting and editing techniques. Also responsible for story assignments, show order, enforcing deadlines, and the on-line edit of the show.

Television Studio Supervisor, Lynchburg College, Lynchburg, Virginia, 1992-1995. Responsible for maintaining the daily operation of the college's audiovisual studio. Duties included equipment check-out and maintenance, tape dubbing and cataloguing, program recording, scheduling use of editing equipment, and supervising of student assistants.

College Yearbook Adviser, Lynchburg College, Lynchburg, Virginia, 1992-1994. Duties included the allocation of a $28,500 budget, supervision of production of 200 page annual, regular meetings with student editor-in-chief to discuss progress of the book and staff concerns, meetings with publishing representative to discuss progress of book and budget concerns.

Assistant Producer, Little Pond Productions, Lynchburg, Virginia, 1991-1992. Duties included script and copywriting, computer graphics, video production and editing, voice-over and on-camera talent.

Sports Production Assistant, "The George Michael Sports Machine," WRC-TV 4, Washington, DC, 1991. Two-month internship that included charting sports events, assisting editors and producers in studio, and assisting reporters and production crew on electronic field productions.

Editor-in-Chief, The Argonaut, Lynchburg College, Lynchburg, Virginia, 1988-1989. Yearbook earned Columbia Scholastic Press Association 1st place award for small colleges. Managed a 16-member staff in addition to reporting, caption writing, copy editing, and planning layout and design.

Production Assistant, WSET-TV 13, Lynchburg, Virginia, 1988. Four-month internship that included pre-production studio set-up, operation of studio cameras and audio board for 6:00 p.m. news show.

Acting Experience

Television (On-camera/voice-over talent) 1994-1995

Commercials for Quik-E Food Stores, WSET-TV 13
Commercial for Danville Regional Medical Center, WSET-TV 13
Commercials for John Hoover Honda, Inc., WSET-TV 13
PSA for Partnership for the Prevention of Substance Abuse, WSET-TV 13
Commercial for Tom Jones Drug, Lynchburg Cablevision

Film

Extra, Sweet Home Alabama (starring Reese Witherspoon), Original Films/D&D Films, Touchstone Pictures, 2002

Theatre

"Gayev, "Cherry Orchard," West Georgia Theatre Company, 2001

"Claudio, "Much Ado About Nothing," West Georgia Theatre Company, 2001

"Tony Nunzio, Jr.," Tony 'n Tina's Wedding, Cherry Tree Playhouse, 1995

"Lenny Ganz," Rumors, Lynchburg Fine Arts Center, 1995

"Silvio Lombardi," The Servant of Two Masters, Randolph-Macon Woman's College, 1994

"Teddy Treebark the Treehouse Keeper," The Treehouse: A Live, Interactive Theatre Program for Children, Cherry Tree Playhouse, 1994

"Protean," A Funny Thing Happened on the Way to the Forum, Cherry Tree Playhouse, 1994

"Paravicini," The Mousetrap, Lynchburg Fine Arts Center, 1994

"Bob Cratchit," A Christmas Carol, Lynchburg Fine Arts Center, 1993

"Gerry Evans," Dancing at Lughnasa, Randolph-Macon Woman's College, 1993

"Mark Twain/Doctor," Big River, Lynchburg Fine Arts Center, 1993

"Dr. Bonds," Meet Me in St. Louis, Lynchburg Fine Arts Center, 1993

"FDR/Policeman," Annie, Lynchburg Fine Arts Center, 1992

"Postmaster Hawkins," Damn Yankees, Lynchburg College Theatre, 1992

"Stanley Jerome," Brighton Beach Memoirs, Lynchburg Fine Arts Center, 1992

"James Throttle," The Mystery of Edwin Drood, Lynchburg Fine Arts Center, 1991

"Malvolio," Twelfth Night, Lynchburg College Theatre, 1988

"Trevor," Bedroom Farce, Lynchburg College Theatre, 1988

"Sir Harold," Once Upon a Mattress, Lynchburg College Theatre, 1988

"Horse/Chorus," Equus, Lynchburg College Theatre, 1987

"Freddie Fellowes/Phillip Brent," Noises Off, Lynchburg College Theatre, 1987

"Angie the Ox," Guys and Dolls, Lynchburg College Theatre, 1987

"Simon Blumberg," Isn't It Romantic, Lynchburg College Theatre, 1987

"Basque," The Misanthrope, Lynchburg College Theatre, 1986

Service Activities

Faculty Search Committee, Chair, Department of Mass Communications and Theatre Arts, State University of West Georgia, Spring 2001-2002.

Curriculum Review Committee, Member, Department of Mass Communications and Theatre Arts, State University of West Georgia, 2001-2002.

Promotion and Tenure Criteria Committee, Member, Department of Mass Communications and Theatre Arts, State University of West Georgia, 2000-2002.

Film Studies Minor Committee, Member, College of Arts & Sciences, State University of West Georgia, 2000-2001.

Media Conference 2002 Planning Committee, Member, Department of Mass Communications and Theatre Arts, State University of West Georgia, Spring 2002.

Media Conference 2001 Planning Committee, Member, Department of Mass Communications and Theatre Arts, State University of West Georgia, Spring 2001.

Faculty Advisory Committee, Member, College of Arts & Sciences, State University of West Georgia, 2000-2002.

Disciplinary Appeals Committee, Member, Division of Student Services, State University of West Georgia, 2000-2002.

Writing Across the Curriculum Committee, Member, College of Arts & Sciences, State University of West Georgia, 2001-2003.

Entertainment Studies Interest Group, Secretary/Treasurer, Association for Education in Journalism and Mass Communication, 2001-present.

Newhouse Alumni Career Advisory Network, Member, S.I. Newhouse School of Public Communications, Syracuse University, 2001-Present.

Florida Scholastic Press Association, Judge (Broadcast/Video Category), April, 1998; April, 1999.

NASA's George C. Marshall Space Flight Center, Research Assistant, Summer, 1997.

Summer Journalism Institute, Instructor (Broadcast Journalism), University of Florida, June, 1996.

Honors/Awards

Academic Honors/Awards

Who's Who Among America's Teachers, 2002

Dell Laptop Recipient for Outstanding Course Development Proposal

Certificates of Appreciation from students with disabilities, Disability Services, 2000-present

1st place paper award (open category), Law Division, BEA, 2002

M. Carey Brewer Alumni Award, Lynchburg College, 2001

Second place paper: Debut Category, Courses, Curricula and Adminstration Division, Broadcast Education Association, Las Vegas, NV, 2001

Graduate Student Forum Research Paper Award, 1st Place, University of Florida, 1996

Highest GPA, TV/Radio/Film Program, Syracuse University, 1991

Summa cum laude (2nd in class of 272), Lynchburg College, 1989

Outstanding Student of Communication Studies, Lynchburg College, 1989

Individual Leadership Award, Lynchburg College, 1989

Who's Who Among Students in American Colleges and Universities, Lynchburg College, 1988

Class Honor Scholarship, Lynchburg College, 1986

Greater Lynchburg Area Honor Scholarship Award, Lynchburg College, 1985

Honor Societies

Phi Kappa Phi, 1994 (Lifetime member)

Alpha Kappa Delta, 1989

Lambda Pi Eta, 1988

Alpha Psi Omega, 1987

Phi Eta Sigma, 1986

Professional Societies

Alliance for a Media Literate America (founding member), 2001-present

Broadcast Education Association, 1997-present

International Communication Association, 1996-present

Association for Education in Journalism and Mass Communication,                     1995-present

Kappa Delta Pi, 1993-present

National Communication Association (formerly Speech Communication Association), 1988-present

National Telemedia Council, 1999-present

Special Skills

• Trained in the use of digital, non-linear (Media 100, Avid MCXpress, Final Cut Pro), A/B roll, and cuts-only editing systems.

• Extensive experience with the operation of VHS, SVHS, and Hi-8 camcorders and 3/4" VTRs.

• Skilled in the use of multi-track audio mixing boards.

• Experience in designing computer graphics for video.

• Familiar with character generation programs for video production.

• Extensive experience with word processors, spreadsheets, databases and web page design.

References

Stanley R. Alten, Ph.D., S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY 13244, (315) 443-1870

Heywood L. Greenberg, Ed.D., Department of Communication Studies, Lynchburg College, Lynchburg, VA 24501, (804) 544-8544

F. Leslie Smith, Ph.D., Department of Telecommunication, University of Florida, Gainesville, FL 32611, (352) 392-0463

Paula J. Wilson, Ph.D., Department of Communication Studies, Lynchburg College, Lynchburg, VA 24501, (804) 544-8178

John W. Wright II, Ph.D., Department of Telecommunication, University of Florida, Gainesville, FL 32611, (352) 392-6557


Acting Experience     Conference Papers     Education    Honors    Professional Societies    Publications     References    Service    Special Skills    Teaching Experience    Work Experience    Works in Progress

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B.L. Yates 2004