(Copied from individual html files in CourseDen… please forgive the ugly formatting!)


Course Info, Instructor Office Hours and Contact Info

MKTG 3803, Principles of Marketing

Spring 2016

Instructor: Cheryl O’Meara Brown, MBA                                                            

Office: Miller Hall, Marketing & Real Estate Dept, Office 2304                    

Office Hours*: Monday & Wednesday 9:00-11:00am, 2:00-3:00pm and by appointment  

*Note: office hours above do not pertain to holidays or finals week

E-mail: cbrown@westga.edu (best for faster reply) or use mail in CourseDen
Phone (last resort): 678-839-5022 
Web Page:

Class Hours:
MW 11:00 am - 12:20pm Miller Hall 2213
MW 12:30 pm - 01:50pm Miller Hall 2214                                                                                                                                                                                                                                          

I.          Textbook

MKTG 9, Lamb/Hair/McDaniel. ISBN-10: 1-285-86016-0  |  ISBN-13: 978-1-285-86016-9  Cengage.

You may purchase the book either through our bookstore (http://www.bookstore.westga.edu/buy) or directly from Cengage (http://login.cengagebrain.com/course/4LPP-DM7P-XNSN)

Note: if you order the book through another source, you risk purchasing one that does not include an access code (to access the online resources that come with the book).

II.        Introduction

This course serves as an introduction to the fundamental principles of marketing for undergraduate students who have no previous background in marketing.  The topics covered include market analysis, product development, channels of distribution, promotion and pricing.  You will study the basic concepts of marketing, the interrelationships of these basic concepts, and how they can be used to facilitate the process of value exchange.

III.       Pre-requisites

Enrollment in this course requires a GPA of 2.00 or above and College of Business Maj-Minor status.

IV.       Learning Goals

The primary goal of this course is to introduce students to the field of marketing, and to help them gain an understanding of the analytical techniques required to develop successful marketing strategies.  Theoretical and conceptual issues in marketing will be discussed, along with their implications in formulating marketing strategies.

Upon successfully completing the course, the student should be able to:

1. Critically evaluate the role that Marketing plays in the domestic and global economy and in the individual firm.  (LG 5)

2. Have basic knowledge of the marketing concept and the elements of a marketing plan like marketing research, market segmentation, consumer behavior, marketing mix, and positioning. (LG 4)

3. Understand how these effect strategic planning.  (LG 6)

4. Have basic knowledge of how social, political, legal, economic, and technological environments affect marketing.  (LG 4)

5. Recognize how diversity, ethical decision-making and leadership, social responsibility, globalization, and multicultural considerations affect marketing strategies and decisions. (LG 5)

6. Recognize the pervasive application of marketing principles to goods, services, ideas, people and places, as well as to B2B and consumer marketing, and to non-profit organizations.  (LG 4)

Course Format, Info on Extra Credit

Course Format and Expectations

Arrive to class on time and be prepared to ask and answer questions relating to the material under discussion.  You are encouraged to interject at any time with relevant comments or pertinent questions. 

The door to the classroom will be locked at the beginning of class. This is both for your safety and to avoid interruptions in class. Do not knock if the door has been locked.

IMPORTANT NOTE: The outlines that you’ll use/print from CourseDen only provide a skeleton for topics to be covered in class; my presentations (the ones you’ll see in class) will have more information on them.  I will NOT share these with you individually --- Only those who are in class are able to copy down the information.  Anything that is covered and/or discussed in class may be on the exams. 






Note: The comprehensive final exam must be taken on the date and time indicated on the course schedule (there will be no reschedules under any circumstances).

Course News & Correspondence, Academic Honesty

Course Correspondence and Conduct



Your final grade will be weighted according to the following scheme:

Exams (4)                                                                                80% (20% per exam)

Class Participation (In-Class Assignments)                            20%    

A=  90.0% or more

B=  80.0% to 89.9%

C=  70.0% to 79.9%

D=  60.0% to 69.9%

F=   less than 60.0%


I encourage you to be responsible for yourself and keep up with your own grades in the class (including what you’re currently making in the class).  I do not keep running averages of each student’s grade throughout the semester, and I am unable to respond to all students asking, for example, what they need to make on Exam Four to get an A in the class.  

If you need help calculating your grade, there are easily accessible tools that can help, such as YouTube videos (like this one:http://www.youtube.com/watch?v=RaNHV6W1p84 and this one https://www.youtube.com/watch?v=P0oinC6ejFI) and online grade calculators (like this onehttp://www.conquercollege.com/gradecalc/).