(Copied from individual html files in CourseDen… please forgive the ugly formatting!)
3803, Principles of Marketing
Cheryl O’Meara Brown,
Miller Hall, Marketing & Real Estate Dept, Office
Hours*: Monday &
Wednesday 9:00-11:00am, 2:00-3:00pm and by appointment
office hours above do not pertain to holidays or finals week
E-mail: firstname.lastname@example.org (best for faster reply) or use mail in CourseDen
Web Page: www.westga.edu/~cbrown
MW 11:00 am - 12:20pm Miller Hall 2213
MW 12:30 pm - 01:50pm Miller Hall 2214
Lamb/Hair/McDaniel. ISBN-10: 1-285-86016-0 | ISBN-13: 978-1-285-86016-9 Cengage.
may purchase the book either through our bookstore (http://www.bookstore.westga.edu/buy)
or directly from Cengage (http://login.cengagebrain.com/course/4LPP-DM7P-XNSN)
if you order the book through another source, you risk purchasing one that does
not include an access code (to access the online resources that come with the
course serves as an introduction to the fundamental principles of marketing for
undergraduate students who have no previous background in marketing. The
topics covered include market analysis, product development, channels
of distribution, promotion and pricing. You will study the basic concepts
of marketing, the interrelationships of these basic concepts, and how they can
be used to facilitate the process of value exchange.
in this course requires a GPA of 2.00 or above and College of Business
primary goal of this course is to introduce students to the field of marketing,
and to help them gain an understanding of the analytical techniques required to
develop successful marketing strategies. Theoretical and conceptual
issues in marketing will be discussed, along with their implications in
formulating marketing strategies.
successfully completing the course, the student should be able to:
evaluate the role that Marketing plays in the domestic and global economy and
in the individual firm. (LG 5)
basic knowledge of the marketing concept and the elements of a marketing plan
like marketing research, market segmentation, consumer behavior, marketing mix,
and positioning. (LG 4)
how these effect strategic planning. (LG 6)
4. Have basic
knowledge of how social, political, legal, economic, and technological
environments affect marketing. (LG 4)
5. Recognize how
diversity, ethical decision-making and leadership, social responsibility,
globalization, and multicultural considerations affect marketing strategies and
decisions. (LG 5)
6. Recognize the
pervasive application of marketing principles to goods, services, ideas, people
and places, as well as to B2B and consumer marketing, and to non-profit
organizations. (LG 4)
Course Format, Info on Extra Credit
Course Format and Expectations
Time: Lectures will cover specific topics in
marketing. The course schedule lists the chapters that are to be
covered on each class date.
pictures of the slides/screen in class is not permitted.
Arrive to class on time and be prepared to ask
and answer questions relating to the material under discussion. You
are encouraged to interject at any time with relevant comments or pertinent
The door to the classroom will be locked at the beginning
of class. This is both for your safety and to avoid interruptions in
class. Do not knock if the door has been locked.
materials (syllabus, course
schedule, outlines for class lectures, etc.) are available in CourseDen. You should print the outlines before
class and bring them to class (or have them downloaded and readily
available on a laptop/tablet) for taking notes.
IMPORTANT NOTE: The outlines that you’ll use/print from CourseDen only provide a skeleton for topics to be covered
in class; my presentations (the ones you’ll see in class) will have
more information on them. I will NOT share these with you individually
--- Only those who are in class are able to copy down the information. Anything
that is covered and/or discussed in class may be on the exams.
- Please be
sure to visit the UWG Online Student Help website (http://uwgonline.westga.edu/students.php)
to make sure you’re up to speed with CourseDen.
This site also includes accessibility information for disabled students as
well as the CourseDen maintenance schedule (when
it will be inaccessible).
Participation: During our class meetings, we
will do some sort of class activity in which you will turn something in
that will make up your class participation/attendance grade.
for Extra Credit: Attend guest speaker
Throughout the semester, there will be
opportunities to hear visiting lecturers speak about their profession
and/or other areas of business (usually in the evenings, on
weekdays). As I am made aware of these, I will announce them to the
class via the News tool in CourseDen. After
you attend the presentation, write a description of the lecture (who
he/she was, what he/she does, what he/she talked about), discuss what
surprised you and what you learned, and discuss the question & answer
portion that typically takes place at the end of the lecture.
Each write-up should be 1-2 pages in length (typical font and spacing!),
and you’ll submit them to the appropriate Extra Credit Lecture Dropbox in CourseDen the following day
by 10:00pm. The more of the lectures you attend, the more
extra credit points you’ll earn. If you are unable to attend a
lecture because of work or another obligation, you will not have
an alternate assignment given to you, as these are simply bonus points
outside of class.
What you can earn: The maximum extra credit points that you
can earn will be 10 percentage points onto your Exam One
grade (note: it doesn't matter which exam grade the points are added to;
it will affect your final average in the class the same). These
points will be added in AFTER Exam Four has been taken. You can earn
anywhere from 1 to 10 points, depending on the number of presentations you
attend and the quality of the write-ups you turn in.
Four exams will be given throughout the semester (see Course Schedule for
dates). Bring a #2 pencil (with an eraser) to each exam; ScanTrons will be provided for you. All
personal items (including cell phones, ear buds, bags,
drinks/cups/bottles, etc.) will need to be left at home OR placed at the
front of the room during the exams.
Comprehensive Final Exam: An optional,
comprehensive final exam will be offered at the end of the semester (see
Course Schedule for dates). If you decide to take the exam, you must add
yourself to the Optional Final Exam Sign-Up sheet in CourseDen
(under the Groups tab) by the date indicated in the Course Schedule, otherwise
an exam will not be printed for you. This exam grade will REPLACE your
lowest regular exam grade, if and only if you score
higher on it than any of the regular exams.
exams: Make-up exams will be given only if
there is a legitimate reason for missing the exam, as judged by the
instructor. The instructor needs to be notified at least one week in advance and
documented proof needs to be provided. Per Marketing Department
guidelines, make-up exams are only given on Fridays at 11:00am. Missing
a scheduled exam without notifying the instructor in advance will
result in a zero for that exam. (If this happens, plan to take
the optional final.)
Note: The comprehensive final exam must be taken on the date
and time indicated on the course schedule (there will be no reschedules under
Course Correspondence and Conduct
- Announcements: Any important course announcements from your instructor
(e.g. changes to the course schedule, class cancellations, etc.) will be
sent (1) via the “News” tool in CourseDen (you
should check the News items daily), and (2) via Remind texts (text
“@mktg3803” to 81010 to join the class).
- Contacting the Instructor:
Firstly, I welcome you to stop by my office during my office hours (see
first page for hours).
Any other time, the most effective way to reach me is via e-mail (either
using email@example.com (better
for a quick reply since messages come to my phone), or CourseDen
Please free to contact me if you have a problem. Do not wait
until the end of the semester to discuss any difficulties that you might
be having. I will be happy to schedule a meeting with you at any
point during the semester.
When e-mailing/messaging your instructor and fellow classmates,
professional behavior and grammar are expected.
- Academic Honesty:
Students are expected to recognize and uphold standards of intellectual
and academic integrity. UWG, the RCOB and the Department of
Marketing and Real Estate assume as a basic and minimum standard of
conduct in academic matters that students be honest and that they present
for credit only the results of their own efforts. Acts
of academic dishonesty will result in a grade of zero for
the assignment/quiz/exam and could result in dismissal from the
College of Business.
Your final grade will be weighted according to the following
80% (20% per exam)
Class Participation (In-Class Assignments)
A= 90.0% or more
B= 80.0% to 89.9%
C= 70.0% to 79.9%
D= 60.0% to 69.9%
F= less than 60.0%
I encourage you to be responsible for yourself and keep up with
your own grades in the class (including what you’re currently making in the
class). I do not keep running averages of each student’s grade throughout
the semester, and I am unable to respond to all students asking, for example,
what they need to make on Exam Four to get an A in the class.
If you need help calculating your grade, there are easily accessible tools that can
help, such as YouTube videos (like this one:http://www.youtube.com/watch?v=RaNHV6W1p84 and this one https://www.youtube.com/watch?v=P0oinC6ejFI) and online grade calculators (like this one: http://www.conquercollege.com/gradecalc/).