MKTG 3808

Business Research

Fall 2014



Instructor: Cheryl O’Meara Brown, MBA                                                            

Office: Miller Hall, Marketing & Real Estate Dept, Office 2304                    

Office Hours*: Monday & Wednesday 1:50-4:30 p.m. and by appointment           

*Note: office hours above do not pertain to holidays or finals week

E-mail: (or use mail in CourseDen)
Phone (last resort): 678-839-5022
Web Page:

Class Hours: MW 11:00-12:20 (Miller Hall 2328)                                                                                                                                

I.          Required Text


MR 2 (2nd edition) by Tom J. Brown and Tracy A. Suter.  Cengage.
ISBN-10: 1133958419
ISBN-13: 9781133958413

Students will have access to an Interactive eBook, Auto-Graded Quizzes, Flashcards, Games including crossword puzzles and beat the clock, PowerPoint Slides, Qualtrics/Excel video tutorials, MR video cases, data sets, and eLectures.

***NOTE: This book is NOT available in the UWG Bookstore!  You will need to purchase the book online (directly from Cengage or from another reputable source).  It's much less expensive than the book that is sold in the bookstore!***

It does take several days (or longer, depending on who you order it from) to receive the book, so order it early!!  

If you would like INSTANT access to the eBook (and no printed text), use this: ISBN-10: 1285171977 | ISBN-13: 9781285171975



II.        Course Description: Research has become an important tool in the world of business today. It is increasingly being used to improve decision-making and formulate new strategies. This course aims to provide an understanding of the value and limitations of business research. Students will be introduced to some key research methods and design issues.

III.       Pre-requisites: Enrollment in this course requires compliance with the College of Business Policy for Major Status and completion of CISM 2201 and ECON 3402 or MATH 2063.  You are expected to have a basic understanding of statistics for this course.

IV.       Learning Goals: Upon successfully completing the course, the student should be able to:

1. Define the key terms and concepts in the business research process. (LG 4)

2. Analyze business situations, and apply basic quantitative skills to solving business problems and developing effective strategies. (LG 2)

3. Recognize how diversity, ethical, global, and multicultural considerations affect the business research process and decision-making. (LG 5)

4. Recognize a variety of secondary sources of information including online data banks, the Internet and the Web, and be able to collect and analyze relevant information from these sources (LG 3).

5. Conduct primary research, including creating a basic research design, utilizing sampling procedures, developing a data collection instrument, and collection, processing, analyzing and interpreting data. (LG 2)

6. Use statistical software to analyze and interpret the results (LG 3).

7. Effectively communicate the results of a research project in a written paper. (LG 1)

V.        Course Format and Expectations


·         Lecture Time: Lectures will cover specific topics in business research.  The course schedule lists specific topics covered on each class date along with referenced textbook chapters.


Please be on time and be prepared to ask and answer questions relating to the material under discussion.  You are encouraged to interject at any time with relevant comments or pertinent questions. 


The door to the classroom will be locked at the beginning of class. This is both for your safety and to avoid interruptions in class.  Please do not knock if the door has been locked.


·         Course materials (syllabus, course schedule, outlines for class presentations, semester project information, etc.) are available in CourseDen.  You should print the outlines before class and bring them to class (or have them downloaded and readily available on a laptop/tablet) for taking notes. 


IMPORTANT NOTE: The outlines that you’ll print from CourseDen only provide a skeleton for topics to be covered in class; my presentations (the ones you’ll see in class) will have more information on them.  I will NOT share these with you individually --- Only those who are in class are able to copy down the information.  Anything that is covered and/or discussed in class may be on the exams.  The students who come to class AND TAKE GOOD NOTES always do better on my exams than those who don’t.

Please be sure to visit the UWG Online Student Help website ( to make sure you’re up to speed with Desire2Learn (D2L), also known as CourseDen.  This site also includes accessibility information for disabled students as well as the CourseDen maintenance schedule (when it will be inaccessible).


·         Semester Research Project: Students will be required to complete a semester-long business research project.  This will include a typewritten paper and a 10 minute presentation of your results at the end of the semester.  Some class time will be given during the semester for groups to work on projects, although time outside of class will be required.  A detailed outline will be handed out during the first week of class.


·         Attendance/Class Participation: During most of our class meetings, we will do some sort of class activity in which you will turn something in that will count toward your class participation/attendance grade.

Note: During project presentations (see schedule for dates), attendance is required.  Each absence will result in 5 points being deducted from your individual project grade, and each tardy will result in 1 point being deducted from your individual project grade.


·         Exams: Three exams will be given throughout the semester (see Course Schedule for dates).  Bring a #2 pencil (with an eraser) to each exam; ScanTrons will be provided for you.  All personal items (including cell phones, ear buds, bags, drinks/cups/bottles, etc.) will need to be left at home OR placed at the front of the room during the exams.


·         Optional Comprehensive Final Exam: An optional, comprehensive final exam will be offered at the end of the semester (see Course Schedule for date). If you decide to take the exam, you must notify the instructor by the date indicated in the Course Schedule, otherwise an exam will not be printed for you. This exam grade will REPLACE your lowest regular exam grade, if and only if you score higher on it than any of the regular exams.


·         Make-up exams:  Make-up exams will be given only if there is a legitimate reason for missing the exam, as judged by the instructor.  The instructor needs to be notified at least one week in advance and documented proof needs to be provided.  Missing a scheduled exam without notifying the instructor in advance will result in a zero for that exam.  (If this happens, plan to take the optional final.)

Note: The comprehensive final exam must be taken on the date and time indicated on the course schedule (there will be no reschedules under any circumstances).


VI.       Course Correspondence and Conduct


·         Announcements:  Any important course announcements from your instructor (e.g. changes to the course schedule, class cancellations, etc.) will be sent via the “News” tool in CourseDen.  It is recommended that you check the News items daily. 


·         Contacting the Instructor: 

Firstly, I welcome you to stop by my office during my office hours (see first page for hours).  


Any other time, the most effective way to reach me is via e-mail (either using my westga account (best, since they come to my phone), or the class e-mail in CourseDen). 

Warning: If you ask a question that can be answered by reviewing the syllabus, I will not respond to your question!

If you do not receive a reply from me within two business days (M-F), you can assume one of two things: (1) You have asked a question that is on the syllabus, or (2) I did not receive your e-mail and you should re-send your message.


Please free to contact me if you have a problem.  Do not wait until the end of the semester to discuss any difficulties that you might be having.  I will be happy to schedule a meeting with you at any point during the semester.


When e-mailing/messaging your instructor and fellow classmates, professional behavior and grammar are expected.  No foul language, offensive posts/pictures, etc. are allowed.  Please be respectful of others. 


·         Academic Honesty: Students are expected to recognize and uphold standards of intellectual and academic integrity.  UWG, the RCOB and the Department of Marketing and Real Estate assume as a basic and minimum standard of conduct in academic matters that students be honest and that they present for credit only the results of their own efforts.  Acts of academic dishonesty will result in a grade of zero for the assignment/quiz/exam and could result in dismissal from the College of Business.


VII.     Grading and Policies


Your final grade will be weighted according to the following scheme:


Exams (3)                                                                                54% (18% per exam)

Class Participation (In-Class Assignments)                              10%  

Research Project                                                                      36%

         Research Proposal  5% of final grade

         Discussion Guide  5%

         Exploratory Research Video  5%   

         Questionnaire  6%

         Presentation  5%

         Final Report  10%


A=  90.0% or more

B=  80.0% to 89.9%

C=  70.0% to 79.9%

D=  60.0% to 69.9%

F=   less than 60.0%


I encourage you to be responsible for yourself and keep up with your own grades in the class (including what you’re currently making in the class).  I do not keep running averages of each student’s grade throughout the semester, and I am unable to respond to all students asking, for example, what they need to make on the Final Report to get an A in the class.  

If you need help calculating your grade, there are easily accessible tools that can help, such as YouTube videos (like this one: and online grade calculators (like this one: