Syllabus – Business Research, Spring 2016
Copied from CourseDen (please forgive the formatting)

Welcome to Business Research Online!

My name is Cheryl O'Meara Brown and I am very glad to have you in my class.  (Please read the "Welcome" News item on the course home page for some info about me.)

Please read this syllabus very carefully, as it is a substitute for the first class meeting -- it contains all of the important information that you need to know for this class.

You also need to review the course schedule and make note of the important deadlines for assignments.  I recommend printing the course schedule out for easy reference throughout the semester as a back-up to the CourseDen calendar and/or any other electronic calendars you use.

Learning Management System, CourseDen

Scheduled CourseDen Maintenance

Please PAY ATTENTION to the scheduled maintenance days/times that are performed on a regular basis. (For example, CourseDen undergoes scheduled maintenance every other Friday starting at 10:00pm.) You need to avoid taking quizzes, turning in assignments, etc. anywhere near the  scheduled maintenance times or else your work could be lost!  

The scheduled maintenance calendar can be found by clicking "Maintenance Schedule" at the TOP of the page.

You should also note that CourseDen can be accessed directly (via in the case that the MyUWG portal is down.  (Save it to your favorites/bookmarks.)

Intro to the Class

Online classes are great in that they allow you to work on them at your convenience, which is especially helpful to those who have busy work schedules and family lives. Sometimes, however, students will take an online class assuming that it will be “easier.” You will not find that to be true for this class.

In a traditional (in-class) class, students have the option of taking a relatively passive approach to learning, simply going to class and listening to lectures (receiving the information). In an online class, though, students must actively take it upon themselves to learn. They must take the initiative to read the material and do the assignments without any outside encouragement.

Additionally, in a traditional class, you are expected to spend 3 hours per week IN class and another 6 hours per week outside of class (total of 9 hours per week per course). The same amount of time is expected of you in an online class, which many students fail to realize. 

If you are willing to take this class just as seriously as you would a traditional class and you are organized and self-directed, you will absolutely do well in this class. If you are not sure, please read this syllabus carefully and decide for yourself whether you would rather take a traditional class or remain with the online version.

I look forward to a busy and productive semester!

Course Info and Required Text

Course: Business Research Online, MKTG 3808 (N)

Instructor: Cheryl O’Meara Brown, MBA

Required Text:

MR 2, 2nd Edition

Students will have access to an Interactive eBook, Auto-Graded Quizzes, Flashcards, Games including crossword puzzles and beat the clock, PowerPoint Slides, Qualtrics/Excel video tutorials, MR video cases, data sets, and eLectures.

If you would like INSTANT access to the eBook (and no printed text): ISBN-10: 1285171977 | ISBN-13: 9781285171975

You will need to purchase the book online (directly from Cengage or from another reputable source).  To ensure you're purchasing a book with an unused "access code" (to the online resources), use this link:

Regardless of where you order the book from, you must make sure that you will receive it in time to complete the first module's work.  No make-up work will be allowed.

Prerequisites: Enrollment in this course requires compliance with the College of Business Policy for Major Status and completion of CISM 2201 and ECON 3402 or MATH 2063.  You are expected to have a basic understanding of statistics for this course.

Online Academic Support and Student Resources:

There are multiple links to Academic Support, Counseling, the UWG Online Helpdesk and other resources on the course home page (top, right of course home page).

Course Description: Research has become an important tool in the world of business today. It is increasingly being used to improve decision-making and formulate new strategies. This course aims to provide an understanding of the value and limitations of business research. Students will be introduced to some key research methods and design issues.

Course Objectives: Upon successfully completing the course, the student should be able to:

1. Define the key terms and concepts in the business research process. (LG 4)

2. Analyze business situations, and apply basic quantitative skills to solving business problems and developing effective strategies. (LG 2)

3. Recognize how diversity, ethical, global, and multicultural considerations affect the business research process and decision-making. (LG 5)

4. Recognize a variety of secondary sources of information including online data banks, the Internet and the Web, and be able to collect and analyze relevant information from these sources (LG 3).

5. Conduct primary research, including creating a basic research design, utilizing sampling procedures, developing a data collection instrument, and collection, processing, analyzing and interpreting data. (LG 2)

6. Use statistical software to analyze and interpret the results (LG 3).

7. Effectively communicate the results of a research project in a written paper. (LG 1)


Please review the following information at this link. It contains important material pertaining to your rights and responsibilities in this class.  Because these statements are updated as federal, state, university, and accreditation standards change, you should review the information each semester.


Course Format and Assignments

In addition to a semester-long research project (discussed on next page of syllabus), this course consists of reading assignments, quizzes, and hands-on written assignments that are presented to you in Modules in the Content Browser.  

Within each Module, you will be given the following:

Note: CourseDen undergoes scheduled maintenance every other Friday starting at 10:00pm; see "Scheduled CourseDen Maintenance" section of syllabus for more info.

More info on Graded Assignments...

Written Assignments:

Your assignments will be graded according to accuracy (regarding the topic specified), spelling and grammar, and level of effort.  You should elaborate, clarify, elucidate, and explain! The more effort you put into your assignments, the higher your grade will be.

Discussion Posts

Your original discussion posts will be graded according to accuracy (regarding the topic specified), spelling and grammar, and level of effort.  You should elaborate, clarify, elucidate, and explain! The more effort you put into your posts, the higher your grade will be.

When replying to classmates’ original posts, really put thought into both what THEY wrote, and how you would like to reply.  If they posted something that doesn't make sense to you or you think could be incorrect, tell them... You will help each other learn this way.  Also, if you agree or disagree with something they said, you should specify exactly what you agree/disagree with along with WHY.  In other words, you should elaborate and ask questions of one another.

Review the General Discussion Rubric to see specifically how your discussion posts will be graded.

In general, you can expect assignment and discussion grades to be posted within one week of their due dates. 


Quizzes will relate to the reading assignments for their respective chapters and will contain 20 multiple-choice and true/false questions. You will have 45 minutes per quiz and only one attempt

Note: there is also one Syllabus/Project Handout quiz due in the first Module, which has between 20 and 30 questions and a time limit of 30 minutes.

A note about quizzes: You may notice that you will not be able to review quizzes in their entirety after you have completed them. However, if you would like to review a quiz, we can arrange (ahead of time) a date/time for you to do so in the Marketing Department.

All assignments, discussions, quizzes and practice quizzes are open (available to be completed) up until their respective due dates at 10:00pm.  Therefore, you ARE ALLOWED to complete any material EARLY if you desire to do so. However, please be aware that written assignments and discussion posts will not be graded until after their due dates.


***Your lowest quiz grade will be dropped.***

***Also, non-project-related assignments and discussions will be grouped together, and the lowest grade will be dropped.***


I understand that serious personal problems occur (deaths in family, storm damage, etc.). 
This (along with technical/computer problems) is why the lowest grades are dropped.

Semester Research Project

A very important part of this class is the semester project in which you will conduct business research that will take you through the entire Research Process. All of the details for this project can be found within the Semester Research Project folder.  

Some information regarding project-related assignments will be located within the Modules as we progress throughout the semester.  For example, when we cover Qualitative Research in Module 3 (Ch. 3), I will show you a video of a sample focus group will give additional information about what you should do.  Therefore, it is important that you follow along and keep up with the Modules throughout the semester and do not attempt to skip anything.  

In addition to providing project-related information within the Modules, copies will also be placed in the Project Resources folder for quick reference. 

Class Announcements, Contacting the Instructor

Announcements: Any important course announcements from your instructor will be made via the News tool on the course home page. I recommend that you log in to the course often (at least once per day).

Class Announcements, Contacting the Instructor:

Announcements: Any important course announcements from your instructor will be made via the News tool on the course home page. I recommend that you log in to the course often (at least once per day).

Contacting the Instructor/Office Hours:

1.  In-person, face-to-face office hours (what?!?):  Please come by my office sometime to say hello, and/or if you have something you need to ask or discuss with me.  My office hours this semester are Monday/Wednesday 9:00-11:00am and 2:00-3:00pm, Miller Hall, Marketing & Real Estate Department (upstairs), office number 2304.

2.  Email:  For the fastest reply, use but please indicate in the subject line which class you are in (or writing to me about).  You may also use the course Email within CourseDen, but since these messages do not come to my phone it may take slightly longer to reply.  Most of the time, I will reply within a few hours.  Sometimes it may take a day or two (depending on the nature of the question).  I may or may not respond to e-mails on the weekend. 

If you ask a question that can be answered by reviewing the syllabus, I will probably reply with "see syllabus."  I don't mean to be rude; I receive many, many, MANY emails and since the information is here in the syllabus, it saves a great deal of time not to re-type or locate/copy/paste what is already here.  

Note about e-mail courtesy: Remember that e-mailing is not texting and the use of good manners and proper grammar are important, to me AND your future boss! 

Academic Honesty, ADA Statement

Academic Honesty: Students are expected to recognize and uphold standards of intellectual and academic integrity. UWG, the RCOB and the Department of Marketing and Real Estate assume as a basic and minimum standard of conduct in academic matters that students be honest and that they present for credit only the results of their own efforts. You are expected to work on ALL assignments individually; an act of academic dishonesty will result in a grade of zero for the assignment/assessment and is grounds for dismissal from the College of Business.

Academic dishonesty (cheating) includes, but is not limited to:

Americans with Disabilities Act

The Office of Disability Services will help you understand your rights and responsibilities under the Americans with Disabilities Act and provide you further assistance with requesting and arranging accommodations.

If you need course adaptations or accommodations because of a disability or chronic illness, or if you need to make special arrangements in case the building must be evacuated, please notify your instructor using the course email system by the end of the second full week of class and attach a PDF copy of your SAR (Available from the Office of Disability Services).

Technical Issues

Problems with Computers or Internet on Campus:

Should you encounter problems using any of the computers on campus and are unable to locate a lab assistant, please contact the ITS Helpdesk. Their website is:


Unfortunately, when taking an online class, you must assume that some technical problems will occur, and plan accordingly when possible.  (E.g., you should not wait until until 9:00 PM to start a quiz; don't put off an assignment until the day it's due; do not purposely skip a quiz thinking that it will be your dropped grade; etc.)

Technical problems (along with serious personal issues) are why the lowest quiz grade and lowest non-project-related assignment grade are dropped.

Final Grade Calculation

All assignments are weighted according to the following scheme in the calculation of your final grade:

Using Checklists in Modules (this is so easy -- don't miss this simple part of your grade!) ---------------2%

Discussion Posts and Individual Assignments (6, lowest dropped) -------------------------40% total (8% each)

Quizzes (10, lowest dropped) ----------------------------------------17.5% total (1.95% each)

Research Proposal ---------------------------------------------------6%

Discussion Guide for exploratory research ------------------------------6%

Exploratory Research --------------------------------------------------6%

Questionnaire --------------------------------------------------------9.5%

Project Final Report -------------------------------------------------13%

A = 90.0% and above 
B = 80.0% – 89.9% 
C = 70.0% – 79.9% 
D = 60.0% – 69.9% 
F = 59.9% and below

I encourage you to be responsible for yourself and keep a spreadsheet with your grades and what each assignment/quiz is worth so that you’ll know what your grade is – and what you need to make on various assignments to get your desired grade – throughout the semester. 

(There are also helpful websites and videos that you can use, such as  and  

I'm sorry, but I am unable to respond to students asking what they need to make on a particular assignment to get an A (or B, etc.) in the class.

And Finally…

This will be a busy and challenging semester, but if you do the reading, keep up with the work, and let me know if/when you have questions about the material, I promise you'll do well and learn a great deal about business research!