Cheryl O. Brown

Department of Marketing and Real Estate

University of West Georgia

Carrollton, Georgia 30118

678-839-6318

cbrown@westga.edu

          

EDUCATION 

 

University of West Georgia

Master of Business Administration, August 2002

          Concentration: Marketing

Bachelor of Science, May 1999

          Major: Biology, Minor: Statistics

 

ACADEMIC EXPERIENCE

 

6/2012 – Present:

 

 

 

 

1/2004 – 5/2012:

 

 

 

Courses Taught:

 

 

 

 

 

 

 

  

   

Research:

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 Consulting:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Service:

 

  

  

 

 

 

 

 

 

Awards:

 

Senior Lecturer of Marketing

University of West Georgia

Carrollton, GA

 

Lecturer of Marketing

University of West Georgia

Carrollton, GA

 

Principles of Marketing

Principles of Marketing Online

Business Research

Business Research Online

Sales Management

Retail Management

Services Marketing

Services Marketing Online

Advertising Practices Online

 

“The Effects of Service Failure and Service Recovery on Repeat Purchase Intentions: A Study within a Consumer Setting”: 2005 International Academy of Business and Public Administration Disciplines Conference, with Brian N. Rutherford, Mary Kay Rickard.

 

“Service Failure and Recovery”: 2005 INFORMS Marketing Science Conference.  With Brian N. Rutherford.

 

“Does Salesperson Turnover Always Harm the Buyer-Seller Relationship?”: 2010 Society of Marketing Advances Conference, with Brian Rutherford, James S. Boles.

 

“From the Inside-Out: Internal Marketing and the Global Firm”: 2011 International Academy of Business Disciplines Conference, with Blaise J. Bergiel, J. Robert Field.

 

“The Effects of Consumer Weight Level and Types of Ad Claims on Attitude Towards Food and Advertisements”: 2011 Academy of Marketing Science World Marketing Congress, with Jack Wei, Mary Kay Rickard.

 

"Investigating Marketing Students’ Perceptions of Active Learning and Social Collaboration in Blogs": 2012 Journal of Education for Business, with Sunil Hazari and Rachel Rutledge.

 

 

 

·          Bremen City Schools: 2010-11 Improvement Goals Assessment, online survey, August-September 2011

·          Bremen City Schools: 2009-10 Improvement Goals Assessment, online survey, August-September 2010

·          H.A. Jones Elementary, Bremen, Georgia: Parapro Professional Learning Survey.  February 2009

·          H.A. Jones Elementary: Strategic Objective Assessment, March-May 2009

·          Tanner Health System, Carrollton, Georgia: Market Share Analysis for 2007, January-May 2009

·          Tanner Medical Center Imaging Department: Customer Satisfaction Survey, May 2009

·          Tanner Medical Center: Phlebotomy Lab Focus Group Moderator, May 2009

·          Tanner Health System: Competitive Analysis, Cancer Treatment Centers of America, June 2009

·          Willowbrooke Medical Center: Referral Source Survey, July 2009

·          Tanner Health System: Market Share Analysis for 2008, September 2009-March 2010

 

 

University Relations Committee, 2011-

Strategic Planning Committee, 2011-

Faculty Senate Member, 2008-2009

Academic Policies & Procedures Committee, 2008-2010

Excel Center Advising, 2005-2007

Graduation, each fall

Judge, RCOB Big Night

Executive Roundtable

WebCT/Blackboard training for colleagues, ongoing

 

2006-2007 RCOB Teaching Award

2007-2008 RCOB Faculty Development Award

2009-2010 RCOB Teaching Award

 

8/2001 – 8/2002:

Graduate Research Assistant

Department of Marketing

University of West Georgia

Carrollton, GA

 

5/1998 – 5/1999:

Research Assistant

University of West Georgia

Carrollton, GA

 


 

NON-ACADEMIC EXPERIENCE

 

1/2004 – present:

 

 

8/2002 – 9/2004:

Marketing Consultant & Researcher

Brown Consulting

 

Marketing Research Associate

Peachtree Consulting Group

Peachtree City, GA     

 

4/2000 – 4/2001:

Contractor Liaison

Cypress Communications

Norcross, GA

 

12/1999 – 4/2000:

Health Center Office Manager

Emory Peachtree Regional Hospital

Newnan, GA

 

5/1995 – 5/1999:

Bar Manager

Bennigan’s Grill and Tavern

Morrow, GA