Cheryl O. Brown
Department of
Marketing and Real Estate
University of West
Georgia
Carrollton, Georgia
30118
678-839-6318
cbrown@westga.edu
University of West Georgia
Master of Business
Administration, August 2002
Concentration: Marketing
Bachelor of Science, May 1999
Major: Biology, Minor: Statistics
ACADEMIC EXPERIENCE
|
6/2012 – Present:
1/2004
– 5/2012:
Courses
Taught: Research: Service: Awards: |
Senior Lecturer of Marketing University of West Georgia Carrollton, GA
Lecturer of Marketing
University
of West Georgia Carrollton,
GA Principles
of Marketing Principles
of Marketing Online Business
Research Business
Research Online Sales
Management Retail
Management Services
Marketing Services
Marketing Online Advertising
Practices Online “The
Effects of Service Failure and Service Recovery on Repeat Purchase
Intentions: A Study within a Consumer Setting”: 2005 International Academy of
Business and Public Administration Disciplines Conference, with Brian N.
Rutherford, Mary Kay Rickard. “Service
Failure and Recovery”: 2005 INFORMS Marketing Science Conference. With Brian N. Rutherford. “Does
Salesperson Turnover Always Harm the Buyer-Seller Relationship?”: 2010 Society of Marketing Advances Conference, with
Brian Rutherford, James S. Boles. “From
the Inside-Out: Internal Marketing and the Global Firm”: 2011 International
Academy of Business Disciplines Conference, with Blaise
J. Bergiel, J. Robert Field. “The
Effects of Consumer Weight Level and Types of Ad Claims on Attitude Towards
Food and Advertisements”: 2011 Academy of Marketing Science World Marketing
Congress, with Jack Wei, Mary Kay Rickard. "Investigating
Marketing Students’ Perceptions of Active Learning and Social Collaboration
in Blogs": 2012 Journal of Education for Business, with Sunil Hazari and Rachel Rutledge.
·
Bremen City Schools: 2010-11 Improvement Goals Assessment, online
survey, August-September 2011 ·
Bremen City Schools: 2009-10 Improvement Goals Assessment, online
survey, August-September 2010 ·
H.A. Jones Elementary, Bremen, Georgia: Parapro
Professional Learning Survey. February
2009 ·
H.A. Jones Elementary: Strategic Objective Assessment, March-May 2009 ·
Tanner Health System, Carrollton, Georgia: Market Share Analysis for
2007, January-May 2009 ·
Tanner Medical Center Imaging Department: Customer Satisfaction
Survey, May 2009 ·
Tanner Medical Center: Phlebotomy Lab Focus Group Moderator, May 2009 ·
Tanner Health System: Competitive Analysis, Cancer Treatment Centers
of America, June 2009 ·
Willowbrooke Medical Center: Referral
Source Survey, July 2009 ·
Tanner Health System: Market Share Analysis for 2008, September
2009-March 2010 University
Relations Committee, 2011- Strategic
Planning Committee, 2011- Faculty
Senate Member, 2008-2009 Academic
Policies & Procedures Committee, 2008-2010 Excel
Center Advising, 2005-2007 Graduation,
each fall Judge,
RCOB Big Night Executive
Roundtable WebCT/Blackboard
training for colleagues, ongoing 2006-2007
RCOB Teaching Award 2007-2008
RCOB Faculty Development Award 2009-2010
RCOB Teaching Award |
|
8/2001
– 8/2002: |
Graduate
Research Assistant Department
of Marketing University
of West Georgia Carrollton,
GA |
|
5/1998
– 5/1999: |
Research
Assistant University
of West Georgia Carrollton,
GA |
|
1/2004 – present: 8/2002 – 9/2004: |
Marketing Consultant &
Researcher Brown Consulting Marketing Research
Associate Peachtree Consulting Group Peachtree City, GA |
|
4/2000
– 4/2001: |
Contractor
Liaison Cypress
Communications Norcross,
GA |
|
12/1999
– 4/2000: |
Health
Center Office Manager Emory
Peachtree Regional Hospital Newnan,
GA |
|
5/1995
– 5/1999: |
Bar
Manager Bennigan’s
Grill and Tavern Morrow,
GA |