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* DLA 2002"Best Paper" award winners are featured in this Summer edition!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Summer 2002 - Volume V, Number 2

Marketing Distance Learning with an Ad Agency*

Marketing is increasingly essential to distance learning programs as we endeavor to survive and compete in a crowded marketplace, where new providers with large budgets are constantly entering the scene. Skillful marketing strategies can help maintain and increase market share, change or improve a program’s image, and create public awareness.

Insulated or Integrated: For-Profit Distance Education in the Non-Profit University*

As colleges and universities pursue market-oriented activities in search of added revenue, increased enrollments, and greater prestige and visibility for their "brand names," they are increasingly turning to the for-profit company as a means to meet these goals. Could the creation of a for-profit Distance Education department be the answer...?

Distributed Education in the 21st Century: Implications for Quality Assurance*

New educational and training media such as the Internet, one and two way video, and other electronic media allow delivery of instruction independently of time and distance, often to populations who otherwise would not benefit from such resources. Can these new sources provide the same quality of education as a more traditional approach?

e-Learning for Smaller Rurally Based Businesses: A Demand-Led Challenge for Scottish Educational Institutions

The drives towards globalization and the impact of the information age are all around, often in confusing abundance. New paradigms supporting dynamically rich learning experiences are essential so that training can be delivered when, where and how it is required...

Toward an Effective Quality Assurance Model of Web-Based Learning: The Perspective of Academic Staff

The aim of this paper is to understand from survey the
commonly agreed factors or elements that contribute and ensure quality in the Web-based learning environment. By understanding the key factors, management at Distance education institutions can evaluate and enhance their quality assurance mechanism so that they can improve the quality of their
services to the students.


To be notified of future publications contact the UWG Distance Education Center
Last modified: June 20, 2002

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