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Summer 2005 - Volume VIII, Number II * Marketing Distance Learning Programs and Courses: A Relationship Marketing Strategy A number of researchers have advocated a move towards relationship marketing in the corporate world but application of relationship marketing strategies towards educational services has received little attention. This paper is an attempt to addresses the gap... * A Framework for the “Entrepreneurial” Learner of the 21 st Century The proposed theoretical framework suggests a relationship between the entrepreneurial personality, which is the combined score of locus of control, need for achievement and risk taking propensity, with success and persistence in the academic environment... * Managing Virtual Adjunct Faculty: Applying the Seven Principles of Good Practice This paper offers best practices for the support and management of online adjunct faculty within the framework of the Seven Principles for Best Practice... Can You Hear Me Now? Communicating Library Services to Distance Education Students and Faculty Academic libraries have responded to the challenge of providing resources and services to off-campus users in a variety of innovative ways. However, recent survey results indicate that users are often not fully aware of what is available to them. This study of library web sites at 100 distance learning institutions seeks to establish a checklist of best practice... Can Distance Education be Mainstreamed? term “mainstreaming” is often used to capture distance education's re-positioning within traditional universities. However, the results of a study of written distance education policies in four land grant universities challenge the implied widespread acceptance and integration of distance education into the educational mainstream. Furthermore, the results reveal major issues that compromise distance education's capacity to be mainstreamed into all relevant areas of the university system... Supporting Different Learning Styles in an Online Learning Environment: Does it Really Matter in the Long Run? It is imperative that researchers examine attrition from a longitudinal perspective. This paper describes such an effort. This study was conducted at a large, private, metropolitan university in southeastern Florida . As part of its distance education program, the university offers technology-oriented, limited-residency doctoral programs... Evaluating Interactive Television Courses: An Identification of Factors Associated with Student Satisfaction This paper evaluates Interactive Television (ITV) Engineering courses, Statics and Dynamics, from the perspective of host-site students. The study took place at the University of Kentucky during the Spring 2004 semester utilizing survey methods to identify factors that are influential in determining students' satisfaction with a particular course... Situating the Zone of Proximal Development The authors briefly trace the evolution of social constructivism, the influence of Piaget and Vygotsky, and analyze the effects of contemporary social constructivism with implications for instructional theory and practice... Universal Learning at a Distance: Can We Plug It In? Now, well into the revolutionary digital age, we have the technological means to provide unparalleled access to knowledge for every remote village on each rise, crevice and plain of Earth... Individual Student Characteristics: Can Any Be Predictors Of Success In Online Classes? This study examined various student characteristics to determine their relationship to success in an online undergraduate business course at a community college. All students who had taken this online course during a three-year period of time were included in the study... To be notified of future publications contact the UWG Distance Education Center Last modified: June 20, 2005