SWOT

Swot Ananlysis

Please choose a section of SWOT Analysis on the menu above

Strengths – (Internal to the institution) An institution’s strength is a successful application of a competency or exploitation of a critical factor to develop institutional competitiveness. Some questions regarding institutional strengths are:

	a.	What are your advantages?
	b.	What do you do well?
	c.	What do others see as your strengths?

Weaknesses – (Internal to the institution) An institution’s weakness is an unsuccessful application of a competency or the non-exploitation of a critical factor that diminishes the institution’s competitiveness. Some questions regarding institutional weaknesses are:

	a.	What could you improve?
	b.	What do you do badly?
	c.	What should you avoid?

Opportunities – (External to the institution) An opportunity is an outside condition that could positively impact the institution’s critical performance parameters and improve competitive advantage provided positive action is taken in time. Some questions regarding institutional opportunities are:

	a.	Where are the good opportunities facing you?
	b.	What are the interesting trends you are aware of?
	c.	What new opportunities can be created through changes in technology and markets?
	d.	What new opportunities can be created through changes in government policy?
	e.	What new opportunities can be created through changes in social patterns, population profiles, lifestyle changes, etc.?

Threats – (External to the institution) A threat is an outsidel condition that could negatively impact the institution’s critical performance parameters and diminish competitive advantage provided positive action is not taken in time. Some question regarding institutional threats are:

	a.	What obstacles do you face?
	b.	What is your competition doing?
	c.	Are required policies/regulations changing?
	d.	Is changing technology threatening your position?