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I. A carefully worked out search strategy - a logical, systematic and comprehensive approach to locating information - will save you time and should provide more than enough material for the research paper. As you locate your resources, keep notes and full bibliographic information on them. For help in planning your search strategy, or if you need assistance along the way, ask a REFERENCE LIBRARIAN.

II. Choose your topic. You need a good understanding of your business, so choose a business that really interests you!!! Are you researching a company (Coca Cola), an industry (Electronics) or a particular small business opportunity (Bookstore)? If you know little about the business go to Research Library (Part of GALILEO) and read some popular type articles on the business.

III. Looking at the External environment, what types of information do you need?

A. Demographics
B. Economy
C. Political and legal concerns
D. Technology
E. Competition