Bank Rate

www.bankrate.com

Content (10)

• This site contains an enormous amount of valuable information about mortgages, home-equity loans, personal loans, taxes, insurance, loan calculators, and much more. Bankrate.com offers a directory listing which provides links for personal finance advice, online financing, and real estate investing information. The site also offers a subscription to the Bankrate newsletter which provides insight into the most recent money-saving tips, news, and mortgage rate updates.

Attractiveness (9)

• The site mainly has a white and blue background with detailed green, red, and yellow additions to add emphasis to certain portions of the site. All contents are very well organized and defined.

Ease of Use (9)

• Although this site is not exclusively dedicated to current bank rates, these features are easily accessible through link navigation. A simple scroll and click allows the user easy access to valuable real estate finance information.

Reliability (10)

• Bankrate Inc. is an Internet consumer finance marketplace that owns and operates a portfolio of Internet-based personal finance channels including banking, investing, taxes and small-business finance. Bankrate.com is the Web's leading aggregator of information on more than 100 financial products including mortgages, money market accounts, certificates of deposit, checking and ATM fees, home equity loans and online banking fees. Therefore, I think this site is very reliable.

Search (9)

• This site was found using Google under the key word “financial banks.”

Cost (FREE)

• It cost nothing to view the site. However, there is a fee to subscribe to the Bankrate newsletter.

Overall (9)