Each genre uses a creative language with its own rules and conventions. In learning how to “read” film, drama, poetry, or fiction, we need to become more critically aware of how the various “tools” specific to that genre communicate a text’s theme and embedded message or arguments. The visual composition of a Tommy Hilfiger advertisement, for example (its colorization, placement of words, signs, images , etc. ) underscores its subtext while alliteration and hyperbole work to convey the theme and message of a Shakespeare poem. Once we become broadly familiar with each genre’s language system, it will be easier to understand, appreciate, and write about the texts we are studying this semester.