Minimal Requirements:
Essay must be in MLA format written to department standards. Will be graded according to department rubric located at: ArtOfFilm/Spring2010/Assignments/Ruby.docx.
2-3 pages in length plus a works cited page.
Attach copies of research: posters, links to on-line trailers, etc.
Research and analyze the marketing and promotion strategies used for a film addressing the questions found in the questionnaire listed below. Don't forget to identify the target audience.
Only one student per film. You must get my prior approval for your choice of film. I must have the title of your film by Monday, January 25, 2009. First to claim the film gets it.
Paper Due Date: February
3. No papers will be accepted after this date.
Academic Honesty: According to the Vice President
of Academic Affairs Office, academic dishonesty is defined as: "Improper
academic conduct shall also include plagiarism, i.e., the purchase and use of
ghost-written papers and reports, or incorporating into a report, term theme,
research paper, or project, ideas and information obtained from another person
without giving credit to the person from whom such information was obtained.
Further, inclusion of the published or unpublished writings of another person
without duly noting these sources according to normal scholarly procedures shall
be considered plagiarism. No material prepared to meet the requirements in one
course may be used to fulfill the requirements in another without permission of
the instructor. The above definition of academic misconduct applies equally to
improper use of electronic sources of information and opinion."
Your grade for this project will be based on interest and sophistication of
ideas, thoroughness of preparation, clarity and
articulate expression of the research and results. In other words, I want these
projects to reflect your interests and be well presented and clearly articulated
in written form. Your enthusiasm and interest will help enormously in producing
an interesting project for your audience. Make this
project your own and you will do well. If the project is someone else's, I will
most likely find out. Moreover, you will receive an F for the
project if there has been an act of academic dishonesty.
o What film or films are you interested in researching? (Decide on one and write it in here.)
o What forms of marketing and promotion are being used to sell your film? (List those here.)
- Is the movie title prominently featured? Is the text easy to read?
- Are the main actors shown? If so, which ones? What do their appearance and expressions convey about the movie?
- What is the design of the movie poster or trailer? Does it accurately reflect the mood and tone of the film?
- What other images are included? What do you notice about the framing of the images?
- What text is shown on the poster or displayed in the trailer? Is there a catchy slogan? if so, what does it tell you about the movie's story?
- Is there any other important information included on the poster?
- What target audience is the poster/trailer meant for? Do they appeal to multiple audiences either through this one poster/trailer or through several different variations of the poster/trailer?
- Why do/don't you think this poster or trailer is persuasive?
o What seems to be the most common or prevalent form of marketing and research, and to whom do you think this marketing is directed? (i.e. has your film located a target audience and begun promoting to the audience?)
o Has your film used press releases? To what news or entertainment outlets? What seems to be the "hook" or angle taken in the press release?
o Is your film using star and actor/director interviews as part of its promotional strategy? Where have these taken place?
o Has there been any outreach to fans or potential audience members? If so, where and what was the nature of the outreach (internet website, myspace page, etc.)?
o Have there been any scandals or controversies surrounding your film that would provide even more promotion?
o How is your film being released (saturated, wide or limited release)? Is your film using any innovative form of distribution (releasing it on the web, simultaneously releasing it to the video, web, and theatrical markets at the same time, starting at film festivals, etc.) or interesting pre-release distribution?
o List sources you already know about that will be helpful (If your film is older, you might need to check out some books or look for articles on the film's production and release. For recent films, please list any websites.):
o List the areas where you will need to find more outside information: