America’s Top 10 Advertisers

Source: Advertising Age, September 30, 1996, p. 54. Reprinted with permission from Advertising Age. Copyright 1996 by Crain Communications Inc.

TOTAL U.S.

AD SPENDING

(1995, IN MILLIONS)

RANK

ADVERTISER

1

2

3

4

5

6

7

8

9

10

Procter & Gamble Co.

Philip Morris Cos.

General Motors Corp.

Time Warner

Walt Disney Co.

Sears, Roebuck & Co.

Chrysler Corp.

PepsiCo

Johnson & Johnson

Ford Motor Co.

$2,777.1

$2,576.9

$2,046.9

$1,307.1

$1,296.0

$1,225.7

$1,222.4

$1,197.0

$1,173.3

$1,149.2

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