Common Advertising Appeals

Profit

Health

Love or Romance

Fear

Admiration

Convenience

Fun and Pleasure

Vanity and Egotism

Save money, keep from losing money

Body-conscious, healthy

Sell cosmetics and perfumes

Social embarrassment, growing old, losing health, power

Celebrity endorsement effective

Fast-food and microwave products

Vacations, beer, amusement parks

Expensive, conspicuous items

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