UWG
News Item
Contact: University Communications & Marketing
Phone (678) 839-6464, FAX (678) 839-6645
ucm@westga.edu
Marketing class project helps local business
April 30, 2003
CARROLLTON, GA - Graduating marketing students at the University of West Georgia have been working away on their final class project. The entire class came together to create a marketing plan for the Southeastern Guide Dogs, which is located in Villa Rica. This organization raises and trains guide dogs which are then provided free of charge to the blind.
“This
is a win-win situation,” said Dr. Robert Hite, chair of the department
of marketing and real estate. “This not only helps the students
but also a non-profit organization.”
The UWG students came up with a wide range of marketing tools and examples that Julie Aichroth, Georgia regional supervisor of Southeastern Guide Dogs, could implement. Aichroth, who was on hand for the presentation, not only received a booklet filled with that information but also a shirt and bag. Both items showcased a new logo “Discover a new walk of life” and a print ad designed by the students.
After listening to the presentation, Aichroth thanked the UWG students by saying that they did a marvelous job and how impressed she was with the marketing plan.
For
more information concerning the Southeastern Guide Dogs, log on at www.guidedogs.org.
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