UWG News Item
Contact: UWG Public Relations Office
Phone (678) 839-6464, FAX (678) 839-6645
ucm@westga.edu
Mascot semi-finalists
July 7, 2005
CARROLLTON, GA - The Athletics Marketing Identity Task Force met recently to select eight semi-finalists for consideration of the new nickname for the University of West Georgia athletics teams. The eight semi-finalists are Bravehawks, Cardinals, Fire Birds, Fire Hawks, Mustangs, Patriots, Power, and Redhawks.
The http://mascot.westga.edu website will be available for an online survey so that respondents may rank their preferences. The website will only allow for the submission of one set of rankings per person.
According to Dr. Tara Singer, vice president for university advancement and chair of the Task Force, the Athletics Marketing Identity Task Force will reconvene on Wednesday, Aug. 3, to narrow the choices of nicknames to five.
The Task Force has also selected Rickabaugh Graphics from Gahanna, Ohio as its official consultant to the process for developing the new identity for UWG. Rickabaugh Graphics has completed rebranding work for The Ohio State University, Western Kentucky University, the University of Connecticut, Seton Hall, and the University of Wisconsin in addition to numerous other institutions.
Staff from Rickabaugh Graphics will develop the initial graphic designs for the five nickname finalists and will be conducting focus groups to get feedback from students, faculty and staff, as well as from alumni, donors and friends of UWG.
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